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Should i target mobile users when i run an ad on Facebook?

by AhmedFouad96
7 replies
Specially if i'm running the ad for a squeeze page then an offer.

My point, yes i will get subscribers, but will they buy my offer after that? mobile users buy online?

Tell me your experience.
#facebook #mobile #run #target #users
  • Profile picture of the author MarketingWithArthur
    Originally Posted by AhmedFouad96 View Post

    Specially if i'm running the ad for a squeeze page then an offer.

    My point, yes i will get subscribers, but will they buy my offer after that? mobile users buy online?

    Tell me your experience.
    The answer is YES, but I recommend you to target ads for "mobile devices" like:
    • iPhone 5, 6 & iPad
    • Samsung Galaxy 5, 6 and Galaxy Note 5
    • Nexus 5,6
    • Sony Xperia Z3, Z4, Z5
    • HTC OnePlus 2 & One M9
    • LG G4
    Focus on "high quality phones", because if people have better phone, then is possibility that they have more money.
    This is my experience from my A/B tests ;-)

    Best Regards,
    Arthur
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    • Profile picture of the author Facebook Ads
      Originally Posted by MarketingWithArthur View Post

      Focus on "high quality phones", because if people have better phone, then is possibility that they have more money.
      This is my experience from my A/B tests ;-)

      Best Regards,
      Arthur
      ""high quality phones", because if people have better phone, then is possibility that they have more money" Exactly. My view is the same
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  • Profile picture of the author RTakemura
    Yes absolutely target people with smartphones.
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  • Profile picture of the author yordanov
    I prefer not to target the mobile users. When I run FB ads I remove mobile and leave only desktop news feed. Most og the buyers are in front of the PC. When they are with phones, they don`t have enough time to buy. This is my strategy. Good luck!
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    • Profile picture of the author JackSonpark
      I'm same as you. My point to run ads targeted mainly FB computer users
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      • Profile picture of the author koolphoto
        I myself use Facebook as well as a lot of other Social Media sites entirely on a smartphone. The only one I use on both my desktop and smartphone is YouTube. I think more and more people are using Smartphones and tablets today and not to target them on Facebook is a mistake.
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        My name is Ken Katz and I am a Web Designer and Photographer. My motto: "If you really want to do something, you'll find a way. If you don't, you'll find an excuse." -Jim Rohn

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        • Profile picture of the author Smhack
          Hi,

          There are couple of things you might want to take into consideration while targeting mobile users.

          1. Type of phone - As others said, try targeting only high end phones.
          2. Type of network - Facebook lets you to switch the content type based on the network. So, you can use photo ads for 2g network while you can use video for 3g or 4g networks.

          Hope this helps.

          -Pravin
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