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Best Facebook Bidding Strategy?

by plsmove
5 replies
Few questions about Facebook Ads. I want to run ads that promote by advertorial article that includes an optin. i want to test many combinations of audiences, images and 3 landing pages.

I dont want to run oCPM because I don't need Facebook optimize it for me at this stage ,because it's expensive and because I won't enough data to give Facebook idea of what audience converts. I will probably switch to oCPM once I have a winning compbination though.

1) Should I go:
a) Objective = website conversions/ CPC bidding / pay per clicks
b) Objective = website clicks/ CPC bidding / pay per clicks

What is a difference between them? For me, it's the same thing. In both instances Facebook shows my ads to people who are most likely to click. And in both instances I pay for clicks.

2) Should I go with automated or manual bidding?

If manual - how much?
#bidding #facebook #strategy
  • Profile picture of the author austria
    Banned
    best facebook ads strategy is to save your money and not throw your money on Facebook ads, because the results will not be those promised or those you expect.

    Facebook ads campaign do not bring a majority real facebook likes, no matter what you would like to dream about or imagine
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    • Profile picture of the author chamberlain
      Originally Posted by austria View Post

      best facebook ads strategy is to save your money and not throw your money on Facebook ads, because the results will not be those promised or those you expect.

      Facebook ads campaign do not bring a majority real facebook likes, no matter what you would like to dream about or imagine
      Don't agree. Just spent $15 and got about 300 likes tergeting my small town only. It is all about strategy. A nickel per like and all future posts hit their wall for free. How is this not viable?


      My Strategy:
      I have a web design business and FB ads don't convert as well when promoting a business. Therefore I created a community page and ran interesting ads for it, to my target market of course. Now I can promote my business through the community page for free.
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    • Profile picture of the author iluvatoq
      Originally Posted by austria View Post

      best facebook ads strategy is to save your money and not throw your money on Facebook ads, because the results will not be those promised or those you expect.

      Facebook ads campaign do not bring a majority real facebook likes, no matter what you would like to dream about or imagine

      I think it's because you can't work with facebook ads because with me it works good.
      Signature

      Post Your Content On Our Active Fanpage ( 2 mil REAL likes )
      17% engagement rate. Contact me for more info.

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  • Profile picture of the author chamberlain
    My $15 ad stats... The campaign is over for a week now but results from organic keep pouring in.


    491,201 people reached (6,060 paid - 485,141 organic)
    1,157 likes
    5,747 shares
    75 comments
    298 likes
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    • Profile picture of the author plsmove
      Originally Posted by chamberlain View Post

      My $15 ad stats... The campaign is over for a week now but results from organic keep pouring in.


      491,201 people reached (6,060 paid - 485,141 organic)
      1,157 likes
      5,747 shares
      75 comments
      298 likes
      Well done, can you say more?

      You send traffic to your internal Facebook page, you set it up as "community" type.

      There's nothing about your company there.

      Once people "like it", you reach them organically (without spendin gmoney) to promote your business?

      Am i correct?

      What objective do you set when buying ads? What do you say in the ad if you don't offer any product or optin at this stage?
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