How does one promote the niche topic of fire safety on social media channels?
Dear all
I am faced with certain questions and I hope to find some answers on this forum. I recently made the switch from journalism to content marketeer and have joined a established direct sales company which manufactures and provides fire safety and security solutions like fire extinguishers, fire alarms, smoke detectors, wireless smoke alarms and security solutions like vigil perimeter security, motion sensor lights etc . In the last 15 years or so , they have been happy to approach organisations and commercial establishments and directly sell their products. But now, they feel they need to include more of individual customers like the average house owner or the car owner and want to tell them why they should own a fire extinguisher or a security solution system.
Online marketing is a "new fangled" thing which they have recently adopted. We have set up an online shop and we have recently assembled a digital marketing team to increase sales through the online medium. So far i have initiated baby steps with things like infographics and blog posts and some fear marketing based ads but I feel for fire safety to really register in the minds of people i have to do something which seems out of my immediate grasp at the moment. Animated videos are something I have in mind.
Right now the objective is to
a. bring more new visitors to our social media platforms
b. also transform those visits to sales
So here are my queries
1. given that fire safety is such a niche topic here and it isn't arouse much curiosity or alarm, how does one go about trying to evoke interest on fire safety through social media ?
2. Unlike most countries in the west, there is hardly any data in terms of statistics about the fire safety scenario. I haven't come across any people who blog about fire safety issues here. I doubt there are any.
How does one overcome these handicaps while trying to create meaningful content for the audience?
Apologies for this very long post but I will be more than happy if I can gain some insights from the learned members here.
I am faced with certain questions and I hope to find some answers on this forum. I recently made the switch from journalism to content marketeer and have joined a established direct sales company which manufactures and provides fire safety and security solutions like fire extinguishers, fire alarms, smoke detectors, wireless smoke alarms and security solutions like vigil perimeter security, motion sensor lights etc . In the last 15 years or so , they have been happy to approach organisations and commercial establishments and directly sell their products. But now, they feel they need to include more of individual customers like the average house owner or the car owner and want to tell them why they should own a fire extinguisher or a security solution system.
Online marketing is a "new fangled" thing which they have recently adopted. We have set up an online shop and we have recently assembled a digital marketing team to increase sales through the online medium. So far i have initiated baby steps with things like infographics and blog posts and some fear marketing based ads but I feel for fire safety to really register in the minds of people i have to do something which seems out of my immediate grasp at the moment. Animated videos are something I have in mind.
Right now the objective is to
a. bring more new visitors to our social media platforms
b. also transform those visits to sales
So here are my queries
1. given that fire safety is such a niche topic here and it isn't arouse much curiosity or alarm, how does one go about trying to evoke interest on fire safety through social media ?
2. Unlike most countries in the west, there is hardly any data in terms of statistics about the fire safety scenario. I haven't come across any people who blog about fire safety issues here. I doubt there are any.
How does one overcome these handicaps while trying to create meaningful content for the audience?
Apologies for this very long post but I will be more than happy if I can gain some insights from the learned members here.
Rocco B.
Fun To Be Social