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Instagram Research: Changing the way we market?

by instamarketer92
9 replies
Hello Warriors Forum

My name is Nicolas van Dedem and together with my research team we are currently researching why people choose to buy products that have been advertized by instagram models and bloggers. We also want to investigate why regular marketing campaigns and strategies are not working anymore? Are we not gullible anymore? Do we individualize too much? Can brands not target us as a whole anymore, but have we gotten too specific dreams and wishes? Or is it distrust of large corporations and brands, and we would rather like to buy from local designers, innovators, builders, etc. ? Is earning money through brand ambassadorship and affiliate links a trend? or a fad? We are interested in what you think and hope to gather a more in-depth understanding of the Social Media Marketing world. Your opinions will be gathered, analyzed and names will be anonymized.
#changing #instagram #market #research
  • Profile picture of the author helisell
    What makes you say 'Regular marketing campaigns and strategies are not working any more'

    Looks to me like you're just hyping things up with fake research before you launch some 'new' amazing system by 'surveying the market'

    Most of us on here are already familiar with the technique!!
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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    • Profile picture of the author instamarketer92
      Hey thanks for your response, I am not saying they are not working anymore entirely I mean otherwise there would be no TV ads or billboards anymore, which is of course not the case. What we are trying to find out is why instagram marketing is becoming so vastly popular? Only because its easy? Because its cost efficient for companies? Or is it because we as customers want to feel like we made the choice to buy the product ourselves and not feel like we have been manipulated/tricked by clever ads and subliminal messaging?

      And no we are not developing some new and amazing technique. But I see your point alot of people do this here. I choose this forum anyways because there is alot of information being send back and forth here. So I sincerely hope people can share some more OPINIONS! Thats all we looking for. OPINIONS
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  • Profile picture of the author ANDREIS
    Well, I think that any major company has completed this kind of research long time ago. I know that P&G has. While creating my Amazon sites I bumped into several studies I'm talking about. These are not all over the place but there are some and maybe you could use some of the researches already done, at least for some of your subjects of interest.
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    • Profile picture of the author instamarketer92
      Hey yeah of course your right! I am doing this for my university research course. And I will have to present some kind of screenshots of reactions. So Do you think you feel manipulated by billboards and TV commercials? Following instagram bloggers and models is an act of own choice, so subsequently buying products through these instagram profiles feels better to you?
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    • Profile picture of the author instamarketer92
      Also could you provide me with a title of the P&G study so I can find it? Would be very interested in it and could help me give my research some more sturcture!
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  • Profile picture of the author instamarketer92
    I would really like some imput here. Please can any one share his/her ideas? I personally believe that the world has developed greatly because of the internet. I believe we are becoming more globalized through learning and understanding cultures. Because of this, I also believe we have become less gullible to advertizing. We are individuals with individual dreams and wishes that no marketer can try to target with clever catch phrases and attractive complementing colours. Do you guys agree? What does this change mean to the marketing world? Will there be a renaissance of the profession? A new era?
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    • Profile picture of the author onehalf
      Originally Posted by instamarketer92 View Post

      I personally believe that the world has developed greatly because of the internet. I believe we are becoming more globalized through learning and understanding cultures. Because of this, I also believe we have become less gullible to advertizing.
      I don't agree that consumers have become less gullible to advertising because of the popularity of internet. Some of the models in instagram are paid or commissioned to pose/ promote that product, I think that s no different to a TV ad where a celebrity promotes a particular brand. Just my two cents.
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      outsource business solutions
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  • Profile picture of the author instamarketer92
    Hey fellow Warriors!

    This is my last try to get a netnography going. I am curious if you guys agree whether instagram has changed the way we target people! A simply YES or agree should do the trick. I know this topic has been discussed before a million times here. But I need to immerse myself in the thread and show some screenshots. Can you pleaaaaaaaase help me out? And remember you were a student once yourself.

    Yours truely,

    The desperate student.
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