Social media vs email vs cold calling small business
So we´re basically running a small company that provides a hands on service (HR- field, health services on site) for corporates, medium size businesses over 20 employees etc. I got employees and I got some costumers that happened by either luck or connections.
The market is there, and we´re right now early in the process of marketing. We dont have a lot of bigger competitors. Maybe one or two thats bigger, but there´s a lot of sole workers doing the same thing that we´re competing against..
Keep in mind that I´m in Scandinavia, so the business world is perhaps a bit less cruel and hard than in the US. People in general aren´t as professional minded and costumer/relationship-minded and/or "superficial" as americans might come across (at least for us) But they are usually very good at what they do, but ..less eager to talk perhaps, less straight forward etc. So just keep that in mind. Other than that I would assume it´s pretty much the same - technology wise etc.
So we´ve got a facebook page with way too few likes/followers. We´ve run some ads that I think has paid off nice when it comes to reach. But getting likes it seems like a waste of money. About 2 dollars per likeclick.
We recently started doing some twitter-husteling, and that seems pretty easy to get followers. I´m struggelig to get the followers I want, but at least I get followers that arent too shady (some even are persons and the companies I get are all right)
And I started to cold call companies. I´ve mapped out over a thousand companies the past months, and made my script. I probably suck at it, and I´m not a great talker. But I have a good voice and I believe in my product.
So far I´ve called about a 100 companies, in which about 10 allready had the service (which is good I guess). About 60 werent interested at all, and about 30 I´m either calling back, not the right person, sending them a mail etc..But I doubt I´ll make any sales.
I read that I should be happy if i make 1/120 calls a sale..so I´m not stressing about it yet + I´m a rookie.
But my question(s) are..which of these should I focus the most on? Since it´s a service that everyone on the workplace would benefit from (and the business too - reduce its sickleave etc) I would try to reach out to pretty much anyone working in a business that fits our prospecting.
What would you put most of your attention on?
Hope to share some thoughts here.
cheers,
Vikinghustler
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