Facebook Changes THIS WEEK to Reach
To those of you with serious spend on Facebook boosted posts, have you noticed the extreme decrease in estimated reach vs spend this week?
We have a targeted set of FB users that $60 spend reached as many as 20,000 or more and now that estimate for that same $60 is down to 5,000.
This happened just this week. Post we boosted on Monday had the same high reach and one on Friday show a huge decrease in reach and the stats are proving that to be true.
It is sad and I want to make sure I am not simply imagining this decrease.
Facebook rep wants to point to anything but an increase in greed but this is not the first time around the block for me and it is disappointing.
Comments? Have you noticed this?
Thanks
We have a targeted set of FB users that $60 spend reached as many as 20,000 or more and now that estimate for that same $60 is down to 5,000.
This happened just this week. Post we boosted on Monday had the same high reach and one on Friday show a huge decrease in reach and the stats are proving that to be true.
It is sad and I want to make sure I am not simply imagining this decrease.
Facebook rep wants to point to anything but an increase in greed but this is not the first time around the block for me and it is disappointing.
Comments? Have you noticed this?
Thanks