FB Ads -Why is the suggested bid amount so high? $16 for 1000 impressions
I am learning more on Facebook ads to send people to my website. I was just messing around with the detailed targeting. I duplicated what someone else did in his case study just to get myself familiar with it. I will not run the campaign.
After narrowing it down, the potential reach is 34,000 people. The case study potential reach was 77,000. I guess that the case study was done sometime back.
I Set a $10 daily budget.
Optimization for ad delivery: Impressions
When I clicked the bid amount (manual), the suggested bid showed is USD $15.98 Dollars for every 1000 impressions. The range was $10.70 - $25.42.
Why is it so expensive? I'm not too sure if I've done anything wrong. In the case study, this guy's suggested bid was only USD$3.42 USD per 1000 impressions. The range was ($1.44 - $4.96).
"May I have ten thousand marbles, please?"
How To Turn Facebook Into Your Most Profitable Traffic Source...Ever!