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Facebook ad budget for adset

by jessiep
2 replies
Hi.

I'm not very confident of Facebook ads. I will be doing split testing to test the images first for 2 days. I created 2 ads in 1 adset.



I attached the screenshot. I would like to clarify if the $16 daily budget is for one ad or for both ads? I think it's the latter but I just want to confirm.

Thank you!
#adset #budget #facebook
  • Profile picture of the author fredi
    I think it is your daily budget.
    For ad sets with automatic bidding, the minimum daily budget is $1.00 USD and must be at least 2 times your CPC bid. For example, if you have a $1.00 CPC bid, your daily budget must be at least $2.00.
    For ad sets with manual bidding, the minimum daily budget is $1.00 USD and must be at least 5 times your CPC bid. For example, if you have a $1.00 CPC, your daily budget must be at least $5.00.
    Keep in mind that this is different from your account spending limit, which allows you to set an overall spending limit for an entire ad account and helps ensure that all ads in your account stop running once your account spends the amount you've set.
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  • Profile picture of the author Hearn
    It is for all ads in the ad set. In your case two. You can also set a Campaign Spending Limit at the campaign level. So the budget /limit is applicable to all the levels below where you set it. The levels are Campaign > Ad Set> Ads.
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