FB ads "lookalike" audience question...

1 replies
If I am running a FB ad and set the conversion to capture leads.

I then create a FB "lookalike" audience from those that opted in..

Does that "lookalike" audience change over time based on who opts in or is it Static in terms of taking a snapshot of the audience upon creation and thats it...

Is the lookalike WCA dynamic or static?
#ads #audience #lookalike #question
  • Profile picture of the author Hearn
    I am not 100% sure on this.

    I read on their help page that the lookalike audience changes every 3-7 days to reflect the changes in the original audience. But if the original audience stays the same? I assume the lookalike also stays the same since there is no new data. Unless they change the algorithm or maybe new people become similar to your original audience? This would mean it's dynamic after all.

    Anyway, I don't think it's that important. The sizes of both audiences it's the most important as it dictates the level of similarity.
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