5 Tips for Instagram Success
Instagram is growing. You want to be seen – be on Instagram. You want to be noticed – be on Instagram. But you need to do it right. Just having a presence is a start – but will get you nowhere unless you are leveraging your content and getting the basics right.
We’ve nailed down our top 5 Instagram tips to get your profile on its way to Instagram success.
Create a strategy
You are much more targeted and have a better chance of uploading organised and meaningful content if you have a plan. Setting a content strategy is a great way to put your ideas down on paper – which in turn can lead to the generation of bigger and brighter ideas as a bonus addition.
Engage at a personal level
Your customers want personal engagement – not to be sold to. We can visit your website if we want to see images about your products and services. We want more. We want to know what makes your business tick, what happens behind the scenes, the good – the bad – and the ugly. Speak to us – don’t sell to us.
Take a great photo!
Instagram is all about visual impact so it is absolutely necessary to get savvy with your camera. Whether you have a professional camera with all the bells and whistle, or simply your iphone – there are enough apps out there to help you create the perfect image for your brand.
Be consistent
Keeping a consistent look and feel across your profile will work wonders to conveying a consistent brand message. From using the same style of filter – to post content to your hashtags – keeping a consistent message whilst being visually appealing is the key.
Be creative
Mix up your posts between images and video – as well as mixing up the style of posts and hashtags. Think along the lines of pics of your staff, management, images on location if you have a physical space, your products ‘in situ’ (on location) or your customers using your products. Use diversified and creative content to keep your followers wanting more. Research trending hashtags and create your own hashtags relevant to your business.
As with all marketing techniques, it’s trial and error. Try some different strategies and see what works best for you. Plan, trial and amend and keep up-to-date with relevant trends and hashtags to keep your followers engaged.
We’ve nailed down our top 5 Instagram tips to get your profile on its way to Instagram success.
Create a strategy
You are much more targeted and have a better chance of uploading organised and meaningful content if you have a plan. Setting a content strategy is a great way to put your ideas down on paper – which in turn can lead to the generation of bigger and brighter ideas as a bonus addition.
Engage at a personal level
Your customers want personal engagement – not to be sold to. We can visit your website if we want to see images about your products and services. We want more. We want to know what makes your business tick, what happens behind the scenes, the good – the bad – and the ugly. Speak to us – don’t sell to us.
Take a great photo!
Instagram is all about visual impact so it is absolutely necessary to get savvy with your camera. Whether you have a professional camera with all the bells and whistle, or simply your iphone – there are enough apps out there to help you create the perfect image for your brand.
Be consistent
Keeping a consistent look and feel across your profile will work wonders to conveying a consistent brand message. From using the same style of filter – to post content to your hashtags – keeping a consistent message whilst being visually appealing is the key.
Be creative
Mix up your posts between images and video – as well as mixing up the style of posts and hashtags. Think along the lines of pics of your staff, management, images on location if you have a physical space, your products ‘in situ’ (on location) or your customers using your products. Use diversified and creative content to keep your followers wanting more. Research trending hashtags and create your own hashtags relevant to your business.
As with all marketing techniques, it’s trial and error. Try some different strategies and see what works best for you. Plan, trial and amend and keep up-to-date with relevant trends and hashtags to keep your followers engaged.
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