Updates on Facebook Post Guidelines That Cannot Be Ignored
Facebook is all for marketers with its really cool advertising options but they are not going to let marketers cross the thin line and ruin user experience. Any ugly turn in marketing tactics brings a backlash from Facebook. One needs to stay tuned to their new guidelines and algorithm changes to successful promote on Facebook. Let's look at the latest updates from Facebook's Newsroom to understand this in detail.
1. Spammy Headlines
Do you always wonder what makes some posts appear more often in news feeds than the others? After all, that's the goal. Isn't it? More visibility in the news feed means more clicks. Once upon a time, the trick to do that was simple. Marketers created genuinely good posts with information people were looking for. Once a handful of people noticed their post and clicked on it, the Facebook algorithm rewarded them with more visibility in the news feed. Today, this doesn't hold true. Why? Marketers are getting desperate. They are making mistakes that are penalised by Facebook.
Some smart marketers have found an easy way out. They are doing nothing to improve their content quality. They are simply resorting to 'click-baiting headlines'.
Examples of click baiting headlines:
Well, there is nothing wrong with click baiting headlines if they are done for genuinely good posts that people would like to spend time on. But it definitely gets into the 'spam' category when the headline is a smashing hit and the content is totally shallow. And all of this is happening under Facebook's watchful eye. Expectedly, Facebook is pulling down the visibility of such spammy posts.
What do you need to know to avoid the pitfall? Understand the new Facebook news feed logic! Facebook has changed the parameters for selection of news feed posts. It has stopped using 'higher clicks' as the only barometer to promote a post in the news feed. The new formula rewards a post with high visibility only if 'the time spent on the post after clicking' is high. Besides, Facebook monitors the ratio of clicks vs. engagement. If a post has high clicks but low likes or shares, it is pushed out of news feeds.
So now, there is no easy way out. You need to post content that adds value to the reader.
2. Using traditional link formats
Even marketers with genuinely good content are making some mistakes. They are using great content and an engaging headline but they are giving out the hyperlink to the full story in traditional link format ( blue underlined link ). A survey amongst Facebook users shows that they prefer clicking on an article only if the hyperlink appears as a large picture with synopsis of the article. What does that mean? When you paste a hyperlink in your post, wait for Facebook to convert that link into a clickable large picture with few lines from the article.
Tiny updates like these from Facebook sometimes go unnoticed and marketers begin to see a dip in results. Stay tuned to the Facebook newsroom for new survey findings and new algorithm changes.
1. Spammy Headlines
Do you always wonder what makes some posts appear more often in news feeds than the others? After all, that's the goal. Isn't it? More visibility in the news feed means more clicks. Once upon a time, the trick to do that was simple. Marketers created genuinely good posts with information people were looking for. Once a handful of people noticed their post and clicked on it, the Facebook algorithm rewarded them with more visibility in the news feed. Today, this doesn't hold true. Why? Marketers are getting desperate. They are making mistakes that are penalised by Facebook.
Some smart marketers have found an easy way out. They are doing nothing to improve their content quality. They are simply resorting to 'click-baiting headlines'.
Examples of click baiting headlines:
- You Won't Believe What Happened Next
- Watch This Video To Discover Something Astonishing
Well, there is nothing wrong with click baiting headlines if they are done for genuinely good posts that people would like to spend time on. But it definitely gets into the 'spam' category when the headline is a smashing hit and the content is totally shallow. And all of this is happening under Facebook's watchful eye. Expectedly, Facebook is pulling down the visibility of such spammy posts.
What do you need to know to avoid the pitfall? Understand the new Facebook news feed logic! Facebook has changed the parameters for selection of news feed posts. It has stopped using 'higher clicks' as the only barometer to promote a post in the news feed. The new formula rewards a post with high visibility only if 'the time spent on the post after clicking' is high. Besides, Facebook monitors the ratio of clicks vs. engagement. If a post has high clicks but low likes or shares, it is pushed out of news feeds.
So now, there is no easy way out. You need to post content that adds value to the reader.
2. Using traditional link formats
Even marketers with genuinely good content are making some mistakes. They are using great content and an engaging headline but they are giving out the hyperlink to the full story in traditional link format ( blue underlined link ). A survey amongst Facebook users shows that they prefer clicking on an article only if the hyperlink appears as a large picture with synopsis of the article. What does that mean? When you paste a hyperlink in your post, wait for Facebook to convert that link into a clickable large picture with few lines from the article.
Tiny updates like these from Facebook sometimes go unnoticed and marketers begin to see a dip in results. Stay tuned to the Facebook newsroom for new survey findings and new algorithm changes.
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