Global Twitter Strategy?
Question for those of you who have worked in a global company, with different countries selling your service? How did you build your Twitter (or other social tools) strategy? Did you...
1. Use a single account, and Tweet all content under a single Twitter account (in 1 language)
2. Use a single account, and tweet all content under a single Twitter account (in multiple languages)
3. Twitter under a single account, but hashtag the country. ie. #USA, #France, #Australia, ...
4. Create multiple twitter accounts, and tweet all content the same simultaneously?
The reason I'm curious is that with over 40 countries served, the complexity of managing 40 accounts, and appropriate languages, and responding would be very difficult...
Any one seen a best practice on this topic?
1. Use a single account, and Tweet all content under a single Twitter account (in 1 language)
2. Use a single account, and tweet all content under a single Twitter account (in multiple languages)
3. Twitter under a single account, but hashtag the country. ie. #USA, #France, #Australia, ...
4. Create multiple twitter accounts, and tweet all content the same simultaneously?
The reason I'm curious is that with over 40 countries served, the complexity of managing 40 accounts, and appropriate languages, and responding would be very difficult...
Any one seen a best practice on this topic?