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How to create content that clicks?

by shraddhay
5 replies
Social media is a great tool for any internet marketer, but lot of what we see is usually paid efforts. And that is definitely required for exponential growth. But great content can help build up some organic fans and followers on the paid reach. So what kind of content works? You can reinvent the wheel and try to put different posts to see what works. But there is an easier way out. What works for all, will work for you.
Curate & Create:
  • Use tools like BuzzSumo to figure out which topics are trending. Work on something around those lines. If it is working for someone else, it will most likely work for you.
  • You can use BuzzStream to find out information on your competition's social networks. Filter the list by number of fans/ followers and start eyeing their work. Every social network has a way of churning information on competition posts. On Facebook, go to Insights and add your competition names in the 'Pages to Watch' list. You will be informed about what they are posting and whats working for them. If your competition posts '10 ways to lose weight quickly', you can work on '100 ways to lose weight quickly'. Ok, 100 may be too much but I mean to tell you that you need to take cues from your competition's social media accounts.
  • Competitions with huge give-away prizes tend to work. If you are a baby care brand, baby photo content may sound clichéd but it always works because it has an emotional trigger. Back it up with a big payoff. It can be the winning baby on your product pack. See how it snowballs and gets you huge traction.
  • Besides, visual content is a safe bet. Facebook and Instagram are all about being crisp and pictorial, we know. Even twitter stats show that text posts receive lesser views compared to picture posts.
  • Humour is best but tricky to achieve consistently. If you are unsure don't venture into it. If you want to, have a great cartoonist or witty copywriter by your side. They can help you churn funny headlines for current affair topics. Or they can help you create memes. But remember, it can backfire if your team is not good at it.
  • Lastly, create content with a specific audience in mind. Build buyer personas. You can do offline surveys but technology can also be put to use. Use Google Analytics Acquisition tab to get a list of keywords people are using to reach your site. Give them what they are searching for. If you are targeting serious fitness freaks, give them exercise charts, nutrition tables and other informative stuff via your social channels. If you try to market to a larger base with generic content, you are simply going to cast a wide net and end up with only a few customers who are interested. Instead create specific content for each buyer persona. Another way to determine the sort of content you should use is to study your customer's journey from the time they hear of your brand / see your ad, to the time they actually purchase your product (if you are selling online). Understand the triggers in the user journey and then create content. . You can create a user journey map so that you can better understand what triggers and create content accordingly. Tools like Follower Wonk, Simply Measured, Quora, Tag Crowd etc can help you with mapping user journey.
#clicks #content #create
  • Profile picture of the author 3wCorner
    Create information and unique contents for your niches. It also important to use call to action button and links in order for people to click in your website. Thanks for the tip!
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  • Profile picture of the author marktay
    Try to create visual content. (e.g content with pictures) It will help you get more clicks. And also don't forget to use hashtags.
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  • Profile picture of the author Kaarthik Shrivastav
    Content doesn't necessarily has to be unique but in a way which makes sense to the reader.
    Just like newspapers, different papers have different grammatical language, still everyone has there own readership.
    Secondly, every article should have a corresponding infographic explaining in short the the headlines.
    This will have a positive effect on your website rankings as well.
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    Mumbai Darshan Cabs | Digital Marketing & Training | Angular JS | Training Institute Pune
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  • Profile picture of the author TheMechanic
    I would also add that you need to do a lot of (split) testing in order to find the right method of creating the best content in your niche.
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  • Profile picture of the author marktay
    Explaining your content with images will get you a lot of clicks. It's has been the trend for a while now.
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