Using LinkedIn To Generate More Sales for your Business
There are millions of people who use LinkedIn to connect with employers and prospective job opportunities, but did you know that you can also use it to boost the sales of your business? Many people don't and it is important that when you start to market your business, you do use LinkedIn as one of your social media outlets. With all of the people on this site, you are bound to find more customers in different parts of the world and with different interests than the other social media outlets that you advertise on currently.
LinkedIn has a sales navigator that is fairly simple to use. Selling your products on LinkedIn will help you make some great connections that could help push your business even further. There are plenty of professionals on this site that can actually give you advice on how to grow your brand. Before you decide to start with LinkedIn sales, it is important that you understand other parts of the site because there is quite a lot to know about it.
What is a Prospect Profile?
What the heck is a prospect profile? You probably aren't sure. It's all right, there is a lot to discover about LinkedIn and this is just one thing that you need to be aware of. A prospect profile is basically your new customer base. Everyone on LinkedIn will have a profile and you can view them to find out their interests and likes. This will help you decide if this is the type of person to sell to. When you are looking at the different prospect profiles, you will want to know what the demographic is that you are looking for and where the prospects are located. This will give you optimization of the site and you will be able to start selling to these prospects.
How Do I find these so-called prospects?
That is a great question and there is a very intense answer to go along with it. There are many different communities online that can help you to find these prospects. You will be exposed to these communities on all different types of social media. For instance, if you have a make-up company, there are forums and groups all over Twitter and Facebook that you can join to share ideas, products, and suggestions with others who are interested in make-up. These groups pop up every day so it is important that you join a few of them. Many social media marketing experts suggest that you join 30 to 40 of these online groups and communities.
There are plenty of benefits that come from joining these social media communities. When you join up with these communities, you are now directly connected to a lot of people who are interested in your products. You have now begun to build your big list of new prospects. You now will have an idea of what your prospects like, want to buy, and want to share ideas about. Getting to know them better will help you quite a bit with your sales when you see what things they really want to buy. Joining these communities will actually give you a way to chat with your prospects as friends and followers first. This will be a very low key way to reel them into loving your products. Others will be very enticed by your profile and they may even begin to target you to be one of their future prospects. You will be able to target your audience much easier when you are a part of these communities.
How to Make Your Profile Really Count
It's pretty easy to create a simple profile on LinkedIn, but it takes a little bit more work to optimize it. There are a few important steps that you must take in order to get the most views, followers, connections, and importantly, customers. Start with your picture. Is it a selfie? Serious business owners never ever ever will use a selfie as their profile picture on LinkedIn. So change that picture, if it is. You need a clean headshot and you should be smiling in the picture. You want to show yourself as being very friendly and open to conversations with people who may be interested in your products. Try to use the same picture on all of your business sites, because this will be less confusing and people can tie them all together.
Many profiles need a tagline or a headline. What does yours say about you? Does it say that you like cats? Change it! You need something that comes off as professional as possible. People have very short attention spans so if your headline doesn't attract their attention almost immediately, they will not even give your profile another look. Make sure your headline is short, sweet, and to the point. Why do you want their business? What is attractive about shopping with you? The experience section is where you can truly wow them. If they make it past your picture and headline, you've got their full attention. In the experience section, write what you have done in your life and with your company. Tell them how many years your company has been around and the progress you plan to make with it in the next few years. Draw them in, don't be boring. Make them want to continue to read your profile.
How LinkedIn Helps Small Businesses
LinkedIn is a great resource for your small business. This site has helped so many businesses grow and they can help yours too. Word of mouth is one of the best ways that LinkedIn has helped small businesses. The people on LinkedIn know what they like and they will share it with all of their friends and colleagues, online or in person. If we like products, we tell people. If we don't, we tell people. Either way, it will get your company's name out there. There are hundreds of different vendors on LinkedIn who may be able to help your company grow in the long run. Once you have developed a great profile, the sky is the limit for your company on LinkedIn.
LinkedIn has a sales navigator that is fairly simple to use. Selling your products on LinkedIn will help you make some great connections that could help push your business even further. There are plenty of professionals on this site that can actually give you advice on how to grow your brand. Before you decide to start with LinkedIn sales, it is important that you understand other parts of the site because there is quite a lot to know about it.
What is a Prospect Profile?
What the heck is a prospect profile? You probably aren't sure. It's all right, there is a lot to discover about LinkedIn and this is just one thing that you need to be aware of. A prospect profile is basically your new customer base. Everyone on LinkedIn will have a profile and you can view them to find out their interests and likes. This will help you decide if this is the type of person to sell to. When you are looking at the different prospect profiles, you will want to know what the demographic is that you are looking for and where the prospects are located. This will give you optimization of the site and you will be able to start selling to these prospects.
How Do I find these so-called prospects?
That is a great question and there is a very intense answer to go along with it. There are many different communities online that can help you to find these prospects. You will be exposed to these communities on all different types of social media. For instance, if you have a make-up company, there are forums and groups all over Twitter and Facebook that you can join to share ideas, products, and suggestions with others who are interested in make-up. These groups pop up every day so it is important that you join a few of them. Many social media marketing experts suggest that you join 30 to 40 of these online groups and communities.
There are plenty of benefits that come from joining these social media communities. When you join up with these communities, you are now directly connected to a lot of people who are interested in your products. You have now begun to build your big list of new prospects. You now will have an idea of what your prospects like, want to buy, and want to share ideas about. Getting to know them better will help you quite a bit with your sales when you see what things they really want to buy. Joining these communities will actually give you a way to chat with your prospects as friends and followers first. This will be a very low key way to reel them into loving your products. Others will be very enticed by your profile and they may even begin to target you to be one of their future prospects. You will be able to target your audience much easier when you are a part of these communities.
How to Make Your Profile Really Count
It's pretty easy to create a simple profile on LinkedIn, but it takes a little bit more work to optimize it. There are a few important steps that you must take in order to get the most views, followers, connections, and importantly, customers. Start with your picture. Is it a selfie? Serious business owners never ever ever will use a selfie as their profile picture on LinkedIn. So change that picture, if it is. You need a clean headshot and you should be smiling in the picture. You want to show yourself as being very friendly and open to conversations with people who may be interested in your products. Try to use the same picture on all of your business sites, because this will be less confusing and people can tie them all together.
Many profiles need a tagline or a headline. What does yours say about you? Does it say that you like cats? Change it! You need something that comes off as professional as possible. People have very short attention spans so if your headline doesn't attract their attention almost immediately, they will not even give your profile another look. Make sure your headline is short, sweet, and to the point. Why do you want their business? What is attractive about shopping with you? The experience section is where you can truly wow them. If they make it past your picture and headline, you've got their full attention. In the experience section, write what you have done in your life and with your company. Tell them how many years your company has been around and the progress you plan to make with it in the next few years. Draw them in, don't be boring. Make them want to continue to read your profile.
How LinkedIn Helps Small Businesses
LinkedIn is a great resource for your small business. This site has helped so many businesses grow and they can help yours too. Word of mouth is one of the best ways that LinkedIn has helped small businesses. The people on LinkedIn know what they like and they will share it with all of their friends and colleagues, online or in person. If we like products, we tell people. If we don't, we tell people. Either way, it will get your company's name out there. There are hundreds of different vendors on LinkedIn who may be able to help your company grow in the long run. Once you have developed a great profile, the sky is the limit for your company on LinkedIn.