Recent Facebook algorithm changes - Marketers affected.

4 replies
Contently.com has recently posted an article explaining Facebook's new algorithm changes that began in June.

In case you hadn't heard; recent changes mean that less traffic will be sent to content sites and Facebook will prioritise the posts of your authentic connections such as your friends and family over the pages of brands and companies.

Good news perhaps for those whose news feed is flooded every day with content they're not particularly interested in; but BAD, bad news for us content marketers.

Joe Lazauskas has written this article and look, at this stage, it's purely subjective, but here is a summary of his predictions on what will happen next to the social media giant.

Content will only be seen if shared by your friends and family directly.
There's no way around the fact that this will undoubtedly affect reach if you have a big following. Sites like BuzzFeed who use Facebook to get traffic to their site will undoubtedly feel the pinch first.

You'll have to pay for traffic.
Seems inevitable really that this will be the next logical step if you're free stuff isn't getting through.

Ad prices will increase
Again, another inevitability

Instant Articles will decrease.
While this has been popular in the past 12 months, it might not seem as prudent to now give up your content to Facebook if you're not guaranteed a return on this.

Video content will decrease
Video has always been so popular because of the massive number of (unauthentic nonetheless) views that they got from the 'autoplay' feature. Without this, it'll be time to decide the real value of video marketing.

There are a few other points in this article so it's well worth a read.

https://contently.com/strategist/201...nd-publishers/

What do you think? Will the June 2016 changes to the Facebook algorithm affect you and your business? Do you see any ways around your content not being displayed to your audience?

Most importantly - is this the beginning of the end for free marketing and exposure on Facebook?
#affected #algorithm #facebook #marketers #recent
  • Profile picture of the author Hearn
    Yes organic reach is going down, to decluter the walls they say but I'm not entirely sure that's the main purpose.

    This will of course make it harder to get exposure without paying and due to competition among advertisers and lack of competition from other social media platforms the prices will rise even more.

    I am not sure about the decrease in video content, maybe short term. If Facebook wants to compete with YouTube and host video content creators, imo you should be able to decide the percentage of content you want to see from friends/family and from pages you are subscribed to like on YouTube.
    {{ DiscussionBoard.errors[10757595].message }}
  • Profile picture of the author wordsandthebees
    For my personal account, I think it's an excellent change. For a long time now I've been seeing things that are irrelevant and frankly, a little annoying.

    For business accounts, though, I can't see how this can be a good thing and can only lead to the rise in paid marketing in my opinion.

    I've seen that business pages are now tagging people in their posts. I guess that's one way to increase exposure across the personal forum?
    {{ DiscussionBoard.errors[10757605].message }}
  • Profile picture of the author DavidGWelch
    Yes, those changes will be bad for fanpages, but as far as ive seen, everyone is saying that the key will be to have good and appealing content, that can bypass the new restrictions using engagement.
    {{ DiscussionBoard.errors[10758230].message }}
    • Profile picture of the author wordsandthebees
      Originally Posted by DavidGWelch View Post

      Yes, those changes will be bad for fanpages, but as far as ive seen, everyone is saying that the key will be to have good and appealing content, that can bypass the new restrictions using engagement.
      Kind of goes without saying, they should have been doing that in the first place!!
      {{ DiscussionBoard.errors[10758573].message }}

Trending Topics