How to Survive the Social Media Jungle with Smart Content Curation

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Tips for surviving the social media jungle from The Daily Egg.

Content Curation is the method of collecting and organizing existing information that is relevant to a specific theme and sharing it with your audience. Optimized content curation will help engage your audience and will put you in the spotlight with minimal investment.

The Daily Egg is here to help you systematize. I hope you have your notes ready.

Social media is like a baby that demands a lot of your time, but that does not count as an excuse for poor quality and inconsistent posts. The following points will help you walk through the jungle that is social media.

  1. Create a content calendar.

    How to make an effective content calendar?

    Step 1: Understand your audience. Make a list detailing the characteristics of your ideal customer. Know their interests and concerns, likes and dislikes - on a more specified level.

    Step 2: Make a laundry list of ideas for content formats/types. Organize your list per social media platform. Make sure that the list is fully comprehensive.

  2. Use an effective curation app.

    There will be times when your content may not be top-notch. Good thing, you can still have quality content by delicate curation. DrumUp provides great content recommendations and has a content library so you can save posts for later. Feedly, on the other hand, provides industry news from around the internet.

  3. Build a cool content library.

    You can build a content library that provides queued posts. Save them and have them published on your desired dates. You never have to worry about missing a day without a post! Remember to choose your content wisely. Give your audience something that they will feed on.

Check these tips to know the best way in gathering relevant information to put in your content library:
  • Study your audience.
  • List content topics.
  • Find relevant influencers.
  • Add interesting shares.

Being strategically mindful in ways to use your content is also a great help in surviving the social media jungle. The Daily Egg has put up certain approaches to think about when rummaging your way through it.
  1. Put your feelers out.
    You cannot see your audience physically because they are on the other side of the web. Social analytic tools are your listening channels. Google analytics have features that will give you an idea regarding the topic that your audience is most engaged on.

  2. Schedule shares at strategic times.
    Do a scheduled testing. Pick a subject to post at different times and check which time your audience is most engaged with it.

  3. Manage social media in real-time.
    One word, PARTICIPATE!

It is best to make your content attractive. Generate good titles, stunning visuals and correct trending keywords to help you get noticed.

Having a good online relationship can build you up, so keep in touch with your contacts. Choosing your contacts and potential partners are crucial. Choose the ones who will help you build your network. A good approach to selling is the key to opening up new opportunities. Be sure that both you and your audience, including potential partners, will benefit in the long run.

The Daily Egg provided an in-depth article on this topic which is available on How to Survive The Social Media Jungle with Smart Content Curation.

Are you a lion or a tiger in the social media jungle? What's your survival strategy?
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