Facebook Promotion for Supermarket
I've been asked to setup and manage a local supermarket's Facebook presence to a low-earning demographic who accesses the internet though mobile devices mostly.
I'm very new at this and am looking for a few pointers which are tailored to this sort of business model and demographic.
From what I have already read, social media marketing should not just be about pushing product sales specials - but this is very tempting given that I am being asked to promote a supermarket business to a low earning community.
The supermarket brand is already very strong and is recognized as a house-hold name - they carry their own brand of products too.
I imagine the demographic are mostly blue-collar workers - so this makes me wonder about the day of the week and time of day to release content.
Ultimately, I imagine the supermarket are looking to increase supermarket loyalty within the area.
It may not necessarily just be about getting a shopper to spend more, but getting them to spend what they already spend with the supermarket I will be working with.
Can anyone suggest a strategy, frequency, or basically anything that I should be thinking of / recommending to get me started ?
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