Live streaming is picking up stream! Okay steam....
They're putting their money on livestreaming (aka FB Live, from Periscope, Blab, etc....)
http://www.business2community.com/so...ready-01615533
discusses the benefits of it including:
The marketplace is not yet dense with competitors. Pre-recorded videos, memes, gifs, infographics, and so many other content marketing pieces are everywhere you look online. Businesses are tweeting on Twitter, pinning on Pinterest, and even snapping on Snapchat these days, but not many are yet going live. Being an early adopter has its advantages.
Facebook Live is a free automatic boost (for now). Facebook algorithms have gone through a lot of changes. Posts only reach a small percentage of friends/followers organically these days; however, Facebook has acknowledged that they are adding live-videos to the top of newsfeeds. They're showing off their new tool and trying to meet their audience's interests since they have noted, "people spend more than 3x more time watching a Facebook Live video on average compared to a video that's no longer live." It's more than likely that once live-video catches on, it will become another revenue source for the social networking giant, so take advantage of free now if you can.
Im getting hugely into it... how'bout you?
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