The best social marketing gleaned from the Olympics
Good morning!
Are you watching the Olympics?
Better yet, are you following them on social media?
7 Brands Winning Social Media During the Olympics | Simply Measured
has a rundown on the social marketing done best...
I like this one particular:
"...In their Olympic social campaign, Under Armour has leaned in heavily on a narrative that boils down to: what you do when no one is watching is what drives success. This messaging can resonate with non-athletes, who often find themselves working out on their own, or even facing struggles similar to athletes' struggles. While the messaging is comparable to others on the list, Under Armour differentiates itself by offering a grittier and darker approach to these themes...."
Enjoy!
Are you watching the Olympics?
Better yet, are you following them on social media?
7 Brands Winning Social Media During the Olympics | Simply Measured
has a rundown on the social marketing done best...
I like this one particular:
"...In their Olympic social campaign, Under Armour has leaned in heavily on a narrative that boils down to: what you do when no one is watching is what drives success. This messaging can resonate with non-athletes, who often find themselves working out on their own, or even facing struggles similar to athletes' struggles. While the messaging is comparable to others on the list, Under Armour differentiates itself by offering a grittier and darker approach to these themes...."
Enjoy!
-
james flynn -
Thanks
{{ DiscussionBoard.errors[10813397].message }} -