Facebook Ad Countries List
Hi.
I am in two minds over an audience to target. A client needs to target say 20 counties from all over the world.
Now in the first instance my recommendation is to have 1 Campaign targeting 20 countries, then split the Advert Set Audience by Interest (of which there are maybe 5 or 10 Interests to target). Each Interest is very specific so it is quite targeted audience when an Interest is applied.
I think this will help me see what Interest performs best and with the ability in Facebook Breakdowns to see Country/Age/Gender stats, I can look at the best performing Country in there for each Interest.
What are peoples thoughts on this set up as oppose to me setting up 20 different campaigns for each location with a load of different Interests per country.
Budget isn't huge and I am aware of diluting their budget over 20 campaigns rather than all the budget in 1 campaign and less advert sets?
Thoughts please?
Thanks
I am in two minds over an audience to target. A client needs to target say 20 counties from all over the world.
Now in the first instance my recommendation is to have 1 Campaign targeting 20 countries, then split the Advert Set Audience by Interest (of which there are maybe 5 or 10 Interests to target). Each Interest is very specific so it is quite targeted audience when an Interest is applied.
I think this will help me see what Interest performs best and with the ability in Facebook Breakdowns to see Country/Age/Gender stats, I can look at the best performing Country in there for each Interest.
What are peoples thoughts on this set up as oppose to me setting up 20 different campaigns for each location with a load of different Interests per country.
Budget isn't huge and I am aware of diluting their budget over 20 campaigns rather than all the budget in 1 campaign and less advert sets?
Thoughts please?
Thanks