Facebook "Life-Event" Marketing.
Is there a way that I can market to people who have had a family member die?
I realize there is an area called Life Events in the facebook marketing..
But I can't find that one specifically.
Also, is there a way that you can pay to show ads to people who have typed certain things into their status updates?
Example, if they type: "RIP Uncle Eddie, you will be missed." In their status updates, then I could bid on those keywords mentioned in the status update?
Is there any cheat-sheet somewhere that really shows you all the things you can do with facebook advertising? When I am within the advertising tool I get a bit claustrophobic.