New Ad Account - CPM & Relevance Score

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I recently had to move an ad campaign from one ad account to another to segment into a client's unique ad account.

It was running for 45 days with a CPM of around $2 and ad relevance of 8-10.

I hit pause - then started it back up on the new ad account.

Immediately the CPM went up to $19 and the ad relevance down to 5. It's been about 4 days now and CPM is somewhat lower at $8 but relevance still sucks and having trouble even getting Add to Cart conversions.

The campaign settings are identical.
Interests & Audiences identical.
Ad is identical.
etc.

Anyone know why the pricing is so drastically different? Guessing it's because the new pixel doesn't have much to go on but if I can't get any traction in the first place I'm not sure what to do.

Thanks!
#account #cpm #relevance #score

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