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Facebook Ad, Views & Reach Completely Different!

by Mukflash
6 replies
I ran a facebook ad, which was a website visits campaign on a [​IMG]CPM basis, with a video with an attached link to the offer.

I had a reach of 15,374 people, yet the video only shows 2 views, both of which were my own when i Visited the ad twice from my ad manager

what gives?
#completely #facebook #reach #views
  • Profile picture of the author Funtobesocial
    That is a lot of reach with no real views.

    I would suggest doing some retargeting and some more testing with a few different audiences. Even though you got a lot of reach it doesn't seem like there was much interest in watching the video.
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    Rocco B.
    Fun To Be Social

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  • Profile picture of the author Mukflash
    I would have expected at least 1 view out of over 15,000 people, even if it were by accident.

    I targeted it to my country only, not by interests, as It's a product that anyone can use.

    I had literally no views, feel a bit scammed.
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  • Profile picture of the author Mukflash
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  • Profile picture of the author alonso1011
    Oh, only 2 views for 15, 374 reached. It's not effective. I think you should retarget audience by interest. Maybe it reach to only teenage and they don't care about your product.
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    • Profile picture of the author Mukflash
      Originally Posted by alonso1011 View Post

      Oh, only 2 views for 15, 374 reached. It's not effective. I think you should retarget audience by interest. Maybe it reach to only teenage and they don't care about your product.
      that is many thousands of people, and the 2 views were mine.

      I find it hard to believe out of 15 THOUSAND impressions, not one ever accidental, or curiosity click? or what about people who have auto-play when scrolling?

      I don't know, i'm stumped!

      how would be best to target a DIY, FIX IT niche advert?
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  • Profile picture of the author bonzo124
    Stop the ad isn't working. You can try to retarget audience but i think you should try an other video or post.
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