How to use images in Facebook posts for optimum prformance

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I see so many posts in this forum from people who are trying to boost their Facebook engagement, or they're wondering why their well-crafted posts aren't getting any response, and in general people are at a loss with how to offer valuable posts through their Facebook page.
I offer social media management as part of a wider service and I thought I'd write a post to share with you all on one key thing which, if you're not getting the reach you want, you might be missing.
It's a simple one that if you're doing it, might only be because everyone else is but you need to put images in your posts.
That old saying that a 'picture speaks a thousand words' is so, so true and while a good image will often support good copy, often you don't even need any words if your image does it's job correctly.

Posts without images spark an approximate 2% engagement rate, whereas posts with the same copy but using an image generate up to 35% engagement - a massive difference for a quick fix.
Unfortunately, if you don't choose your image correctly this can also go against you so there a couple of things to consider:

1) Use quality images:
It probably goes without saying but it is so easy to right click and copy an image from Google and crop someone else's logo off but this isn't the best way to get you the response you want. Select images from a stock site or there are a few free sites around which offer great quality images for free. The quality of your image can have a massive impact on your engagement so it's worth spending a bit of time getting the right image.

2) Use images that are in synergy with your brand.
If you're a family-friendly company then don't use images which promote violence or adult themes. That goes without saying really but your posts need to look like you've selected the images with thought and care, otherwise the opportunity to create engagement will be wasted.

3) Use images that make eye contact.
You can test this one for yourself - an image that uses a person with striking eyes which are staring directly at the camera creates more of an attachment with the Facebook scroller than images where there is no eye contact. Next time you scroll through your news feed, stop and look at which images grab your attention.

4) Use images with laughter.
It's the same for laughter - witnessing people laughing makes you feel happy inside too and is more likely to draw people to your post and click on 'like' or 'share'

5) Brand.
All images should have your logo and copy written in your font. Facebook is the key place to create your relationship with your audience and it's vital that your brand remains consistent throughout all of your posts so that your viewers become familiar with you. The more they get to know you and recognise you visually, when they have a need for your product or service, you'll be the first person they think of.

6) Test
Your audience is unique to you and as with everything, testing is crucial to your success. Post different styles of images at the same time of day and see which one works the best for you. While it's good to have variety, once you've discovered the theme of image that creates the most engagement, you have something solid to work with and build upon. Testing will also bring to your attention the images that don't work for you, which is knowledge that is just as important.

7) Pay to boost your posts.
While you used to be able to rely on Facebook to show your content to a large audience, this isn't the case at the moment and hasn't been for a few months now. Once you've discovered which kind of images work for you, it will definitely be worth you paying to boost those posts to a larger audience. If they are images that are shareable, the ongoign repercussions of boosting could know no bounds.

Good luck!
#facebook #images #optimum #posts #prformance

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