Some successful Snapchat campaigns
Is Snapchat still a good place for marketing? The numbers are a good answer to that question: more than 150 million users from the US, Canada and Europe are still using it everyday, two-thirds of them create content everyday, spending more than 30 minutes everyday in the APP, there is a huge opportunity here.
A lot of brands have been using Snapchat in succesful ways, here are some examples that will probably inspire you into creating your own campaigns:
Netflix and the coffee shops
In October 2016, Netflix took over 200 coffee shops to recreate the fictional café Luke's from Gilmore Girls. Each cafe served up free coffee in Luke's cups to promote the four-part series that premieres on the video-streaming service in November. Snapcodes were printed on 10,000 cups that were distributed at the pop-up cafes.
Snapchat encoureged the users to share photos of their coffees using a sponsored filter, the results were amazing: the filter was viewed more than 880000 times and the campaign reached more than 500,000 people.
This campaigns proves that customized filters can be a great asset for creating campaigns.
The Under armour example
In conjunction with the start of the 2016-2017 basketball season, Under Armour launched a campaign to promote their new Curry 3 shoe.
The brand decided to introduce the shoe via video on its website as well as on YouTube and Snapchat rather than initially launching the spot on TV. Using the slogan, "Make That Old" referring to putting the slumps in Stephen Curry's career behind us, Under Armour launched the campaign to great fanfare.
The millennials who will pay $140 for a Stephen Curry sponsored shoe are on Snapchat, so it's a natural place to make a big push for Under Armour's product.
This campaigns proves that Snapchat is a great way to create millennials targeted campaigns.
Snapchat and tourism
The Tennessee Department of Tourist Development launched a Snapchat account and offered 5,500 free tickets to a show in Nashville hosted by country music star Garth Brooks. Along with the giveaway, Tennessee Tourism created content and video Snaps featuring a local radio celebrity talking about Garth Brooks. Tennessee also had filters at different places in the state that are meaningful to the country star.
This campaigns is an excellent example of a giveaway free stuff kind of campaign, Snapchat is a great place for doing this for its ephimerality.
Snapchat is a great channel for marketing if you learn how to use it and how to deal with its audience and features, these were just a few examples of that, but there are a lot of other brands that have been creating good campaigns lately, do you know any other campaign that should be mentioned here? or have you been creating Snapchat campaigns yourself? If so, share your experience with the community.
Snapchat is a must on Social Media Marketing right now, its time to get creative and use it for your clients and your brand!
A lot of brands have been using Snapchat in succesful ways, here are some examples that will probably inspire you into creating your own campaigns:
Netflix and the coffee shops
In October 2016, Netflix took over 200 coffee shops to recreate the fictional café Luke's from Gilmore Girls. Each cafe served up free coffee in Luke's cups to promote the four-part series that premieres on the video-streaming service in November. Snapcodes were printed on 10,000 cups that were distributed at the pop-up cafes.
Snapchat encoureged the users to share photos of their coffees using a sponsored filter, the results were amazing: the filter was viewed more than 880000 times and the campaign reached more than 500,000 people.
This campaigns proves that customized filters can be a great asset for creating campaigns.
The Under armour example
In conjunction with the start of the 2016-2017 basketball season, Under Armour launched a campaign to promote their new Curry 3 shoe.
The brand decided to introduce the shoe via video on its website as well as on YouTube and Snapchat rather than initially launching the spot on TV. Using the slogan, "Make That Old" referring to putting the slumps in Stephen Curry's career behind us, Under Armour launched the campaign to great fanfare.
The millennials who will pay $140 for a Stephen Curry sponsored shoe are on Snapchat, so it's a natural place to make a big push for Under Armour's product.
This campaigns proves that Snapchat is a great way to create millennials targeted campaigns.
Snapchat and tourism
The Tennessee Department of Tourist Development launched a Snapchat account and offered 5,500 free tickets to a show in Nashville hosted by country music star Garth Brooks. Along with the giveaway, Tennessee Tourism created content and video Snaps featuring a local radio celebrity talking about Garth Brooks. Tennessee also had filters at different places in the state that are meaningful to the country star.
This campaigns is an excellent example of a giveaway free stuff kind of campaign, Snapchat is a great place for doing this for its ephimerality.
Snapchat is a great channel for marketing if you learn how to use it and how to deal with its audience and features, these were just a few examples of that, but there are a lot of other brands that have been creating good campaigns lately, do you know any other campaign that should be mentioned here? or have you been creating Snapchat campaigns yourself? If so, share your experience with the community.
Snapchat is a must on Social Media Marketing right now, its time to get creative and use it for your clients and your brand!