Lets discuss live transmission
Video has been on the rise for a while, offering marketers a proven way to grab strangers attention and keep their target audience engaged.
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing Institute predicted video, specifically real-time platforms will be critical to brand growth in the upcoming months.
Ive written down a list of some things you can do with video streaming, I hope you like it:
Snapchat
Raise awareness for a cause.
The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Using the slogan Dont let this be my #LastSelfie, the non-profit suggested that just as images on Snapchat disappear within a short 10 seconds, these animals are vanishing from our Earth all too quickly.
Users were then asked to share the snap, adopt an animal, and donate to the WWF through SMS. Within one week, the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users.
Coordinate with a popular event.
Taco Bell managed to become one of the most followed brands on Snapchat by uploading a six-minute Snap Story movie in increments of 10 seconds. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further. Taco Bell coordinated their campaign to align with the MTV Movie Awards, making it relevant to the event and, therefore, gaining greater reach and brand awareness.
Facebook Live
Show off some skills.
Tastemade does pretty much everything food, from recipe ideas to vlog tutorials, they even hosts its own food show series. Part of what sets Tastemade apart from other food-focused publications, though, is the brands really great content targeted to the everyday foodie. And, recently, Tastemade started exploring Facebook Live as a raw way to gain social traffic while also engaging with fans.
During a live latte art video, Tastemade asked viewers to submit requests as part of their #FoodArtFridays series. The interactive video received over 90,000 comments and nearly 5,000 shares.
Get fans and followers to laugh.
Who doesn't love a good laugh? BuzzFeed decided to try out Facebook Live with a video purely for fans entertainment. Two BuzzFeeders explored how many rubber bands it takes to explode a watermelon, which lasted about 45 minutes. According to Facebook, at the time, more people tuned in to watch the stream than any other live video on Facebook, reaching over 800,000 viewers at its peak. Now, the video has over 10 million views, creating a ton of social and site traffic, just for doing something fun.
Announce new products.
CES is an annual event hosted by the Consumer Technology Association to showcase innovation technologies and products from across the world. During the 2016 event, Chevrolet debuted its newest car model, the 2017 Bolt EV.
But rather than limit its audience to only those able to attend CES 2016, Chevrolet live streamed the announcement from its Facebook Page, giving all of the companys fans a chance to tune in and learn more about the product. Chevrolet also responded to Facebook comments in real time to keep its audience engaged with the video and answer any relevant questions.
Whats you experience with live transmission? what kind of content have you broadcasted through there?
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing Institute predicted video, specifically real-time platforms will be critical to brand growth in the upcoming months.
Ive written down a list of some things you can do with video streaming, I hope you like it:
Snapchat
Raise awareness for a cause.
The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Using the slogan Dont let this be my #LastSelfie, the non-profit suggested that just as images on Snapchat disappear within a short 10 seconds, these animals are vanishing from our Earth all too quickly.
Users were then asked to share the snap, adopt an animal, and donate to the WWF through SMS. Within one week, the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users.
Coordinate with a popular event.
Taco Bell managed to become one of the most followed brands on Snapchat by uploading a six-minute Snap Story movie in increments of 10 seconds. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further. Taco Bell coordinated their campaign to align with the MTV Movie Awards, making it relevant to the event and, therefore, gaining greater reach and brand awareness.
Facebook Live
Show off some skills.
Tastemade does pretty much everything food, from recipe ideas to vlog tutorials, they even hosts its own food show series. Part of what sets Tastemade apart from other food-focused publications, though, is the brands really great content targeted to the everyday foodie. And, recently, Tastemade started exploring Facebook Live as a raw way to gain social traffic while also engaging with fans.
During a live latte art video, Tastemade asked viewers to submit requests as part of their #FoodArtFridays series. The interactive video received over 90,000 comments and nearly 5,000 shares.
Get fans and followers to laugh.
Who doesn't love a good laugh? BuzzFeed decided to try out Facebook Live with a video purely for fans entertainment. Two BuzzFeeders explored how many rubber bands it takes to explode a watermelon, which lasted about 45 minutes. According to Facebook, at the time, more people tuned in to watch the stream than any other live video on Facebook, reaching over 800,000 viewers at its peak. Now, the video has over 10 million views, creating a ton of social and site traffic, just for doing something fun.
Announce new products.
CES is an annual event hosted by the Consumer Technology Association to showcase innovation technologies and products from across the world. During the 2016 event, Chevrolet debuted its newest car model, the 2017 Bolt EV.
But rather than limit its audience to only those able to attend CES 2016, Chevrolet live streamed the announcement from its Facebook Page, giving all of the companys fans a chance to tune in and learn more about the product. Chevrolet also responded to Facebook comments in real time to keep its audience engaged with the video and answer any relevant questions.
Whats you experience with live transmission? what kind of content have you broadcasted through there?
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