Five things you should know about Influencers marketing
Brands employing influencers in their strategies of digital marketing is a habitual resource, this is because they are personalities that have a deep engagement with the users for what they become the ideal bridge to increase the scope of a product or service.
However, not every influencer fits all brands, so it is important to define what kind of personality of the traditional or digital media is the one to carry the message of a brand to its followers.
Have you ever used influencer marketing in your campaigns? Share your experience with us!
However, not every influencer fits all brands, so it is important to define what kind of personality of the traditional or digital media is the one to carry the message of a brand to its followers.
- According to a study by Schlesinger Associates, the main scenarios for marketing with influencers are, in order of importance, content promotion, product launching, content creation, event organization, corporate communication, SEO and crisis management.
- We tell you 5 facts about influencer marketing that you should keep in mind for your strategy:
- A new in the influencer marketing is emerging, where brands are betting on Micro-influencers in social networks to promote their products, according to a BuzzFeed report.
- This trend is because advertisers are taking advantage of the "everyday" users of social networks to turn them into influencers. They do this by attracting users to sign up for sites where they are offered free products for review. Data from Public Citizen, a consumer advocacy group in the United States, found that in 50 cases studied, users had fewer than 1,500 followers.
- What is the purpose of this bet? According to a study by Markeley, those influencers that have less than a thousand followers get an engagement level of 8 percent, a figure that is higher than the 'new celebrities' that add between 1,000 and 10,000 followers (4 percent ) And those who have an empathic user base that reaches 10 million (1.7 percent).
- Investing in influencer marketing is profitable. According to the College of Business Administration, 70 percent of consumers are pleased to see people offering product data, so the relationship would be beneficial. Therefore, investing in a micro influencer allows a brand to have high chances of engagement at a lower cost.
- According to a survey of 170 marketers by Linqia, a platform of influencers, 94 percent of them have ever used influencer marketing as a resource. In addition, 78 percent predict that ROI in this type of marketing will grow for next year. Meanwhile, 87 percent believe that Facebook and Instagram are the most important platforms, although they recognize that resorting to blogs also works.
Have you ever used influencer marketing in your campaigns? Share your experience with us!