Instagram and the influencers market.
The influencers boom and the growing interest of brands to engage with consumers through them is having a direct impact on how the campaign are designed, the new objective is to raise the brands awareness through getting to the conversation of regular people, and working with influencers is one of the best ways of achieving that.
Brands are obsesed with entering the consumers accounts and acchieving that the consumers themself talk about their products or services, this is changing the rules of advertising in ways that we cant accurately measured yet.
Instagram is the network in which all these changes are being more drastic, the gigantic growth of the influencers ecosystem (anyone with more than 10K followers can be considered as an influencer there), and the great amount of brands that are now advertising their stuff there is flooding Instagram with commercial messages.
USA usually is the starting point of this kind of tendencies, and is surely the place where all these changes are more visible, all the brands in the states are working with influencers right now, and are now also starting to work with micro influencers, the new kind of users that will probably have a big role in 2017.
Microinfluencers is precisely the new niche where Instagram seems to be growing, having a small but active audience in Instagram is not a difficult thing, and those users can close juicy contracts with big brands for promoting products or services. If a microinfluencers taste or try your product in his Instagram, this can be a big boost to your sales, brands now this, and that is why they are using so much money on them.
This new tendencies also raise some legal issues, in most of the countrys, laws are very clear about how advertising must be presented, but influencers marketing break most of those rules, creating a legal loop that no one has dare to address yet.
The question I believe we should be making is how much time will this new ecosystem last? How much time will pass until the laws adapt to the new reality and start to ban or regulate the influencers market? How will this new regulations affect our work and our campaigns?
Brands are obsesed with entering the consumers accounts and acchieving that the consumers themself talk about their products or services, this is changing the rules of advertising in ways that we cant accurately measured yet.
Instagram is the network in which all these changes are being more drastic, the gigantic growth of the influencers ecosystem (anyone with more than 10K followers can be considered as an influencer there), and the great amount of brands that are now advertising their stuff there is flooding Instagram with commercial messages.
USA usually is the starting point of this kind of tendencies, and is surely the place where all these changes are more visible, all the brands in the states are working with influencers right now, and are now also starting to work with micro influencers, the new kind of users that will probably have a big role in 2017.
Microinfluencers is precisely the new niche where Instagram seems to be growing, having a small but active audience in Instagram is not a difficult thing, and those users can close juicy contracts with big brands for promoting products or services. If a microinfluencers taste or try your product in his Instagram, this can be a big boost to your sales, brands now this, and that is why they are using so much money on them.
This new tendencies also raise some legal issues, in most of the countrys, laws are very clear about how advertising must be presented, but influencers marketing break most of those rules, creating a legal loop that no one has dare to address yet.
The question I believe we should be making is how much time will this new ecosystem last? How much time will pass until the laws adapt to the new reality and start to ban or regulate the influencers market? How will this new regulations affect our work and our campaigns?
Top Trai Nghiem
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