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question about facebook ?

by cmdams
4 replies
Hi
How can target a Facebook group or a Facebook page members that doesn't appear in the targeting section of Facebook ads ?

thanks
#facebook #question
  • Profile picture of the author Drake Nicholson
    #1: Serve Ads to Everyone Who Has Visited Your Website Except Customers
    #2: Reach People Similar to People Who Have Converted on an Ad
    #3: Target People Who Are College-Educated, Own Homes, Earn $100K or More and Are in a Certain Zip Code
    #4: Show Ads to People on a Mobile Phone Within 10 Miles of Your Location
    #5: Focus on People in Your Target Demographic and Online at Certain Times
    #6: Display Ads to People Who Haven’t Seen Your Ad That Day
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    • Profile picture of the author Ignacio Jose Muruaga
      Originally Posted by Drake Nicholson View Post

      #1: Serve Ads to Everyone Who Has Visited Your Website Except Customers
      #2: Reach People Similar to People Who Have Converted on an Ad
      #3: Target People Who Are College-Educated, Own Homes, Earn $100K or More and Are in a Certain Zip Code
      #4: Show Ads to People on a Mobile Phone Within 10 Miles of Your Location
      #5: Focus on People in Your Target Demographic and Online at Certain Times
      #6: Display Ads to People Who Havent Seen Your Ad That Day
      I hate people that just post these awfull lists in threads without addressing the main topic of the thread.

      Anyway, you are asking a complicated question, if the page you are trying to target is not big enough then it wont appear in Facebook Audience Insights, and that tool doesnt work with groups either, so I would say you have to create a good segmentation for that audience.

      How? Start by making a good research, find out what are the interests of that people, if the group is about car, then you should definetely use that for creating the segmentation.

      Be creative, Facebook gives a lot of tools and options for segmentation, you just need to use them properly.
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      • Profile picture of the author cmdams
        I've heard about a software that can extract members id to use them as a custom audience .
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      • Profile picture of the author John Jonas Phil VA
        Originally Posted by Ignacio Jose Muruaga View Post

        I hate people that just post these awfull lists in threads without addressing the main topic of the thread.

        Anyway, you are asking a complicated question, if the page you are trying to target is not big enough then it wont appear in Facebook Audience Insights, and that tool doesnt work with groups either, so I would say you have to create a good segmentation for that audience.

        How? Start by making a good research, find out what are the interests of that people, if the group is about car, then you should definetely use that for creating the segmentation.

        Be creative, Facebook gives a lot of tools and options for segmentation, you just need to use them properly.

        Targeting specific pages or people is also kind of counter-intuitive when you think about it. You're using Facebook ads to target the largest group of people with the interests, location and demographics that best represents your target market. Why focus on such a small subset?

        Unless what you really want to do is to market to influencers. If that's the case, Facebook ads would be the wrong tool for the job. The best way is to really contact and engage with them. No shortcuts around this one.
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