Instagram Shoutouts + TeeSpring + FB Retargetting | First Attempt
So this was my first attempt at internet marketing properly, only other previous attempts of digital income was selling on eBay.
Here is the basis of what I did and I hope you guys can provide some good feedback and pointers for what to do next time.
1) Firstly, I used Envato Marketplace to buy a Photoshop Action for $5 to transform an image and make it look a lot better. I added text in a modern heading font and the end result was quite good. I've been using Photoshop for years so I'm fairly proficient at it.
I uploaded the design to TeeSpring and set the campaign for 4 days.
2) Tried Facebook ads to target my niche, had $1.75 CPC and 0.35% CTR, so gave up after 3 variations at $5 each. My logic being that those number were terrible, I'm told to aim for at least 1% CTR so I thought the audience was wrong. That was really just to test the water.
3) My main goal for this campaign was to see how well Instagram Shoutouts really worked. I found accounts in my niche and messaged like 10+, its not a common niche so very few accounts were run by admins looking to monetise. Only 2 had DM for Business in their Bios and only 1 responded.
But it was one of the bigger ones so no harm. 63k followers with serious engagement, 6k-10k likes per post.
I feel he was expensive but he was the only one who got back and I had what I felt was a good product so I paid $55 for a 5 hour shoutout and a link in the Bio.
4) The image got 1,100 likes with 50 link clicks and 4 sales from 3 customers. So basically 5% CTR and 10% conversion to round it off as a gauge for next time.
5) I had a FB pixel set up and ran two new FB campaigns from this.
First, retarget the exact 50 people who landed on the product page. Very small target audience but I got clicks for $0.02 and 5% CTR.
Second created a targetted lookalike audience from it for a TAM of 2m users in the US. I set that audience and narrowed it to my niche interest to bring it to 40k users and then narrowed it further, to target 20k users.
This second one got a 0.83% CTR and a $0.81 CPC, no idea if this is good or bad so I'd appreciate feedback.
Neither of these retargeting campaigns generated any sales.
So in numbers, I lost approx $20.
What to do next time:
1) Research designs more, my niche was small and there was few examples on those teespring analytics sites for it. But I found shirts on Aliexpress and eBay that showed the sales numbers midway through my campaign. I think my design looked good, but next time I'll take inspiration products already selling.
2) I want a broader niche and to hopefully run multiple shoutout campaigns with IG Influences who are more likely to respond. This is in the hope that I can drive more sales, a more refined lookalike audience and have a broader retarget audience to advertise to.
3) Facebook ads, I have no idea what I'm doing on this one. All feedback welcome.
It seems to require alot of split testing to find a combination of audience/placement/image/text/CTA/device and all the other variations to find something that works.
Here is the basis of what I did and I hope you guys can provide some good feedback and pointers for what to do next time.
1) Firstly, I used Envato Marketplace to buy a Photoshop Action for $5 to transform an image and make it look a lot better. I added text in a modern heading font and the end result was quite good. I've been using Photoshop for years so I'm fairly proficient at it.
I uploaded the design to TeeSpring and set the campaign for 4 days.
2) Tried Facebook ads to target my niche, had $1.75 CPC and 0.35% CTR, so gave up after 3 variations at $5 each. My logic being that those number were terrible, I'm told to aim for at least 1% CTR so I thought the audience was wrong. That was really just to test the water.
3) My main goal for this campaign was to see how well Instagram Shoutouts really worked. I found accounts in my niche and messaged like 10+, its not a common niche so very few accounts were run by admins looking to monetise. Only 2 had DM for Business in their Bios and only 1 responded.
But it was one of the bigger ones so no harm. 63k followers with serious engagement, 6k-10k likes per post.
I feel he was expensive but he was the only one who got back and I had what I felt was a good product so I paid $55 for a 5 hour shoutout and a link in the Bio.
4) The image got 1,100 likes with 50 link clicks and 4 sales from 3 customers. So basically 5% CTR and 10% conversion to round it off as a gauge for next time.
5) I had a FB pixel set up and ran two new FB campaigns from this.
First, retarget the exact 50 people who landed on the product page. Very small target audience but I got clicks for $0.02 and 5% CTR.
Second created a targetted lookalike audience from it for a TAM of 2m users in the US. I set that audience and narrowed it to my niche interest to bring it to 40k users and then narrowed it further, to target 20k users.
This second one got a 0.83% CTR and a $0.81 CPC, no idea if this is good or bad so I'd appreciate feedback.
Neither of these retargeting campaigns generated any sales.
So in numbers, I lost approx $20.
What to do next time:
1) Research designs more, my niche was small and there was few examples on those teespring analytics sites for it. But I found shirts on Aliexpress and eBay that showed the sales numbers midway through my campaign. I think my design looked good, but next time I'll take inspiration products already selling.
2) I want a broader niche and to hopefully run multiple shoutout campaigns with IG Influences who are more likely to respond. This is in the hope that I can drive more sales, a more refined lookalike audience and have a broader retarget audience to advertise to.
3) Facebook ads, I have no idea what I'm doing on this one. All feedback welcome.
It seems to require alot of split testing to find a combination of audience/placement/image/text/CTA/device and all the other variations to find something that works.