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Facebook ViewContent Event [!]

by Snoopp
1 replies
Hi,

I am optimizing Fb traffic for ViewContent Event with my pixel.

My funnel usually looks like that:

Facebook Ad ---> Landing Page ---> Product Page ---> ...

BUT sometimes I sent traffic directly to Product Page so then it looks like that:

Fb Ads ---> Product Page ---> ...

QUESTION:

Should I add ViewContent Event (pixel) for both LP and Product Page?
#event #facebook #viewcontent
  • Profile picture of the author mdallen
    I would say you may need a different tracking event for each page, unless the tracking software says which page they viewed on its own. It really doesn't make much sense to skip the landing page though. This is your only chance to get their email. Otherwise they may say no and never find you again...
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    Mike Allen - Discover the one trick to force Google to send you buyers

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