14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

Do Facebook likes even matter any more?

by 60XCustomStrings
12 replies
With facebook choking back the organic reach is it even worth trying to get likes any more? If you run a paid likes campaign and still have to pay to boost your post for anyone to see it then I don't see any reason to push for likes. Instead put that money into boosting a post or ad each day. Anyone else agree?
#facebook #likes #matter
  • Profile picture of the author MrProfit
    Likes only is not enough.

    To get organic reach, you must have a combination of likes+shares+comments

    Hope that helps
    Signature
    Success is a CHOICE, not a CHANCE!
    {{ DiscussionBoard.errors[10962246].message }}
  • Profile picture of the author jonbowsir
    Likes only count as social proof for the ad, unfortunately. This will help the ad translate into dollars eventually.
    Signature

    Amazon Expert/Consultant
    Check out my WSO: Crushazon.com/fe-wso

    {{ DiscussionBoard.errors[10962347].message }}
  • Profile picture of the author inzi891
    I really don't think it matters......the good thing about FB traffic is they will respond to your post by liking or sharing, which will allow you to reach a few more people....but that all.
    {{ DiscussionBoard.errors[10962351].message }}
  • Profile picture of the author mrdeedreid
    Agree 100%.

    "...is it even worth trying to get likes any more?" - Initially, yes. Maybe 100 likes to be safe. After that, no.

    "...put that money into boosting a post or ad each day." - Yes.

    >> Watch Teevee Aguirre's video. He reiterates most of what you're already thinking with an in-depth explanation of why not to run a likes campaign.

    Assuming you have close to 100 likes, do the latter: boost your posts and advertise.

    Hope it helps!
    Reid
    Signature
    Kickstart Income teaches a complete beginner the fundamentals of internet marketing and creating an income online.
    {{ DiscussionBoard.errors[10962439].message }}
    • Profile picture of the author Shay S
      Originally Posted by mrdeedreid View Post

      "...is it even worth trying to get likes any more?" - Initially, yes. Maybe 100 likes to be safe. After that, no.

      "...put that money into boosting a post or ad each day." - Yes.
      I agree, I learned it the hard way... My first facebook page I had 2500 page likes in 3 days of campaign for likes, I was very happy with the result but these likers are mostly not engaging and the reach is not getting to the real engaging audience.

      For my second facebook page I published a week ago, I started a campaign to reach 100 likes and then gained about 50 from my post engagement ad. My engagement rates seems to be higher now and growing with much less page likes.
      {{ DiscussionBoard.errors[10962729].message }}
  • Profile picture of the author Katherine Mack
    Yes, it matters if you are getting likes from right kind of audience. A quality post will get likes at the same time more comment and shares will help you increase organic reach.
    {{ DiscussionBoard.errors[10963312].message }}
  • Profile picture of the author Beastmob
    I agree with the concept of getting at east 100 initial likes and then go strictly for engagement. In this way, you will attract more genuine users. Who care if you have Million likes and they are not engaged.
    {{ DiscussionBoard.errors[10963709].message }}
  • Profile picture of the author p206ab
    I still believe they are good as social proof. If you see a page with 500.000 likes you'll like it faster than a page with 86 likes.
    Because that number is still some kind of a measurement of success, even though I would rather go for engagement and I'm happy Facebook is leaning that way as they were testing this a while ago and removed like count from pages for a day or so.
    {{ DiscussionBoard.errors[10964343].message }}
  • Profile picture of the author Funtobesocial
    Do you mean page likes? If so I think it matters only a little bit for reach. It's good because if you don't want to boost a post at least you will reach some people.

    It is good if you had something like 100,000+ page likes. Even if your organic reach is 1% you would still reach 1,000+ people per post.
    Signature

    Rocco B.
    Fun To Be Social

    {{ DiscussionBoard.errors[10964456].message }}
  • Profile picture of the author mdallen
    Likes may also matter to the people who see your post or your page. If someone sees your page and sees 50 likes they are less likely to pay attention to you and your post (even if it is amazing) compared to someone with 50k likes in the same niche. It may not be the most important factor, but it is still worth paying attention to.
    Signature

    Mike Allen - Discover the one trick to force Google to send you buyers

    {{ DiscussionBoard.errors[10964700].message }}
  • Profile picture of the author IncomeTaxPreparation
    Likes not enough bro You have to get comment,traffic and share
    If likes is enough then i can buy likes from auto like :p
    {{ DiscussionBoard.errors[10965077].message }}
  • Profile picture of the author yukon
    Banned
    Do Facebook likes even matter any more?
    You say that as If they were ever useful.
    {{ DiscussionBoard.errors[10972640].message }}

Trending Topics