Effective Social Media Competitive Research
1. Enter your seed keyword in Serpstat and go to SEO Research> Competitors:
2. Check sites with the highest Visibility to verify if they are your competitors:
3. Find social media widgets on the main page of these sites and have a look at them:
4.Compare and find out which social media has the biggest audience of your potential customers with Rival IQ:
5. Estimate the level of engagement (number of likes, shares, and comments) of your competitors' social networks. Use Simplymeasured to analyze the most popular social media:
6. Analyzing the most shareable content of our competitors will help you to find out which topics your target audience is interested in. So that you'll post only relevant and useful information. I'm using Serpstat's "Top Pages" feature in "SEO Research" section:
7. Find and analyze the web mentions of your competitor. There are lots of social media monitoring tools that let you track social mentions such as Socialmention, Mention, Topsy, Google.Alerts, etc. I'm using the lot
8. Do it regularly.
Steve Browne, online business strategies, tips, guidance, and resources
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