Facebook vs. Instagram - what is more effective?

by 67 replies
Hi warriors,

I'm constantly looking to expand the channels I advertise on. Even though they are under the same "roof" I find there are different benefits to both of the networks.

Especially when it comes to working with influencer I find it often times cheaper to work with IG personalities (as they don't really know the value of their brand more often than not).

What do you think? What's more effective to marketing your products / services and why?
#social media #effective #facebook #instagram
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  • Profile picture of the author mdallen
    I think Pinterest is better than both. Lasre targeted free traffic. Money can be made on FB but there are a lot of expensive ads between you and victory. Instagram rocks and if you build a following you can sell shout outs, but otherwise there are not a lot people on there buying non-Instagram stuff on there. If your niche has a lot of visible appeal, you may do well on Instagram and Pinterest.
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    • Profile picture of the author iamthore
      Originally Posted by mdallen View Post

      I think Pinterest is better than both. Lasre targeted free traffic. Money can be made on FB but there are a lot of expensive ads between you and victory. Instagram rocks and if you build a following you can sell shout outs, but otherwise there are not a lot people on there buying non-Instagram stuff on there. If your niche has a lot of visible appeal, you may do well on Instagram and Pinterest.
      I heared people mentioning Pinterest as a way to drive leads multiple times now but I can't really grasp the concept behind it. Without going into too much detail, can you outline the concept of advertising on Pinterest. As far as I am aware you can online post pictures can't you?
  • Profile picture of the author discrat
    It's really all subjective.

    I mean there is a certain segment of the population who think snail mail is still a better medium to advertise than the internet.

    And vice versa.
    Just depends on your goals, the product and niche, as well as your skill set and personality


    - Robert Andrew
  • Profile picture of the author talfighel
    This is something you will have to test yourself and not take others advice. While one strategy works well for one marketer, it may not work for others. So test it to see what kinds of results you are getting.
    • Profile picture of the author Tesslady
      Originally Posted by talfighel View Post

      This is something you will have to test yourself and not take others advice. While one strategy works well for one marketer, it may not work for others. So test it to see what kinds of results you are getting.
      Exactly.

      We have different experiences and outcomes, so what might work for me might or might not work for you.

      So, the solution is: Test, test, test.
      That's the key to getting answers to your questions!
  • Profile picture of the author dkate9
    Instagram is mainly a photo/short video sharing service. While On Facebook you can post photos, texts, videos, links, groups, events, pages and many other social activities.
  • Profile picture of the author vansy
    For me, Facebook and Instagram are both effective because these two are social medias and many people or let say your target market can easy notice your advertisement, but in terms of number of users, Facebook have it.
  • Profile picture of the author Julio
    I know this post is about Instagram and facebook but I prefer twitter I find it more easier to follow and send messages to people. For me there's too much going on in facebook and I haven't really gotten into Instagram yet.
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  • Profile picture of the author Dian Afiff Rusydan
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  • Profile picture of the author avemfly619619
    Instagram is very good social media site for promotion. facebook is the also good one for promotion but facebook is better than instagram .
  • Profile picture of the author Ben Friedman
    Surely it depends what it is that you are promoting.

    If it is more visual then obviously Instagram would be better, but if it is more about information then Facebook may be better for getting a message across.
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  • Profile picture of the author HalderLee
    Facebook is use for work, file sharing , promotion of your business , marketing whereas Instagram is use for only photosharing. So, i think facebook is more effective than instagram.
  • Profile picture of the author rudi
    Use both, ads are more effective on Facebook at the moment, but client interactive for me is much much better on instagram.

    Yes instagram is owned by Facebook but they are different animals. I think Instagram will be a much more of a force in the coming years but at the moment Facebook i think has the lead. But you need to be using all of the social networks not just focusing on 1 or the other
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  • Profile picture of the author Forte Trader
    I think both are same because of both are social media sites and both contain millions of people. Some difference in both.like size of video, File sharing, promote your business.
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  • Profile picture of the author EPoltrack77
    They are both social networks and it is really not buyer traffic so I would be building a list with it and you know that is a good question. Facebook is huge and there is a little more social interaction than say with Instagram so thats a tough one to say...
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  • Profile picture of the author agmccall
    The one that you focus your efforts on will be the most effective

    al
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    • Profile picture of the author dcristo
      Originally Posted by agmccall View Post

      The one that you focus your efforts on will be the most effective

      al
      That's true but it's also worth mentioning that some networks cater to certain industries.

      For example, Instagram is great for fashion brands.
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  • Profile picture of the author thurmond349
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  • Profile picture of the author ChrisBa
    Originally Posted by iamthore View Post

    Hi warriors,

    I'm constantly looking to expand the channels I advertise on. Even though they are under the same "roof" I find there are different benefits to both of the networks.

    Especially when it comes to working with influencer I find it often times cheaper to work with IG personalities (as they don't really know the value of their brand more often than not).

    What do you think? What's more effective to marketing your products / services and why?
    IMO it depends on the niche, demographics and product.

    But at the same time, why limit yourself? Why not do both?
  • Profile picture of the author socialluise
    If you are trying to sell your product with Influencer Marketing then Instagram is the way to go. More people are available for product placements on Instagram. If you are looking to build long term trust, you can use Facebook Groups or Pages.
    • Profile picture of the author iamthore
      Originally Posted by socialluise View Post

      If you are trying to sell your product with Influencer Marketing then Instagram is the way to go. More people are available for product placements on Instagram. If you are looking to build long term trust, you can use Facebook Groups or Pages.
      Hi socialluise,

      thanks for your reply. Have you ever worked with pages / groups on FB in order to promote products? What was the outcome? How do they normally price their offers?
  • Profile picture of the author Karl Karrlander
    Originally Posted by iamthore View Post

    Hi warriors,

    I'm constantly looking to expand the channels I advertise on. Even though they are under the same "roof" I find there are different benefits to both of the networks.

    Especially when it comes to working with influencer I find it often times cheaper to work with IG personalities (as they don't really know the value of their brand more often than not).

    What do you think? What's more effective to marketing your products / services and why?
    Like a few people have already said, it really depends on your business and what market you're in. Test, test, test, only way to know for sure what works and what doesn't.
  • Profile picture of the author aligouda
    Originally Posted by iamthore View Post

    Hi warriors,

    I'm constantly looking to expand the channels I advertise on. Even though they are under the same "roof" I find there are different benefits to both of the networks.

    Especially when it comes to working with influencer I find it often times cheaper to work with IG personalities (as they don't really know the value of their brand more often than not).

    What do you think? What's more effective to marketing your products / services and why?
    As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. That’s why so many users still maintain accounts on both of them.

    They share certain features in common, but they each have unique strengths and weaknesses from a marketing perspective. Strategies that work wonders on Facebook might fall flat on the photo-sharing platform, and the reverse is also true; Instagram successes might not translate well to Facebook’s mechanics.

    Both platforms can be used to connect with friends, family, celebrities and brands, but advertisers would do well to formulate separate yet complementary marketing strategies for each.
    • Profile picture of the author iamthore
      Originally Posted by aligouda View Post

      As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. Thats why so many users still maintain accounts on both of them.

      They share certain features in common, but they each have unique strengths and weaknesses from a marketing perspective. Strategies that work wonders on Facebook might fall flat on the photo-sharing platform, and the reverse is also true; Instagram successes might not translate well to Facebooks mechanics.

      Both platforms can be used to connect with friends, family, celebrities and brands, but advertisers would do well to formulate separate yet complementary marketing strategies for each.
      Thanks very much for your reply aligouda. Do you have examples as to what strategy / niche would work well on IG or FB?
  • Profile picture of the author FranklinNguyen
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