7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Website not converting - any clue?

by Hatteo
6 replies
Hi Warriors,
I'm new here and I'm very grateful for this forum and all the resources connected to it. I have a website selling bikini and I advertise on facebook. I've been reading this and other forums for a while now and tried different kinds of FB ads (website conversion w/ carousel or single image, post engagement with link in the description, changing the targets and countries, various promotions etc), but I can't get any sale done.
I've built an audience of people that already visited my website and retarget it, but it doesn't seem to work as well. So I have a few questions:
-if I have an e-commerce where I sell different items, but all of them are of the same kind (bikinis), do I need to build landing pages or the page where I sell the same item of the image I use on FB ads is enough?
-The website is https://www.bikinirisque.com/ and I was wondering if you guys can please have a look and help me out with this because it's driving me crazy. What should I modify? Any help is greatly appreciated. Thank you
#clue #converting #website
  • Profile picture of the author Katherine Thurner
    Gaining a lead is one thing, but prepare an interesting offer is already a higher level ...
    I used to read more information about sales email from here or other website.
    {{ DiscussionBoard.errors[11008997].message }}
  • Profile picture of the author michaelkoehler92
    Did you tried analyzing your competitors, How much reach are they getting and how profitable is that for them.

    Reverse engineering your competitor is a first thing that you should do.
    Signature
    {{ DiscussionBoard.errors[11009356].message }}
    • Profile picture of the author Hatteo
      Hi Michael,
      thanks a lot for your reply! That's right, reverse engineering is very important to study what strategies the competition is using and I've been doing it for a while now, the point being that they use the same kind of ads I tried to use, at least on fb: fb ads, post engagement or website conversion pointing to the shop part of the website or directly to the product they use to advertise on social media. That's why now I started to look at the website itself, I know the design it's not very innovative and I'm trying to update it a bit, but I don't think it's totally bad either.
      {{ DiscussionBoard.errors[11009753].message }}
  • Profile picture of the author Bruce99
    i keep getting told that if you do a google adword or fb ad - you need to send them to a converting page on your site, not just your homepage. that makes a lot of sense.

    But I am also wondering what you call not converting?

    Personally I look at what keywords are sending people to my site via google webmaster tools, and I also look at what percentage of people who visit my site convert using ecommerce stats on google analytics. If you know your conversion rate per 100 visitors then you can compare to others on warrior forum etc. You will also know that if you run a CRO project if it is successful.

    I have an under 3% conversion rate on my e-commerce site but I sell dog treats, not bikinis. Your product would need people to trust that they are buying good quality and that it will fit. Note sure you manage that with clothing or footwear sites.

    Best of luck ! b
    Signature

    just a dog guy.

    {{ DiscussionBoard.errors[11009730].message }}
    • Profile picture of the author Hatteo
      Originally Posted by Bruce99 View Post

      i keep getting told that if you do a google adword or fb ad - you need to send them to a converting page on your site, not just your homepage. that makes a lot of sense.

      But I am also wondering what you call not converting?

      Personally I look at what keywords are sending people to my site via google webmaster tools, and I also look at what percentage of people who visit my site convert using ecommerce stats on google analytics. If you know your conversion rate per 100 visitors then you can compare to others on warrior forum etc. You will also know that if you run a CRO project if it is successful.

      I have an under 3% conversion rate on my e-commerce site but I sell dog treats, not bikinis. Your product would need people to trust that they are buying good quality and that it will fit. Note sure you manage that with clothing or footwear sites.

      Best of luck ! b
      Hi Bruce,
      thanks for your considerations. I refer to "not converting" here as: I don't make sales. People go to my website, the relevance score of the fb ads are also not bad, as well as the CTR. THe thing is that nobody completes the buying process. I've also tried retargeting the people that went to the website, but no results. Hence, I think there could be a problem in the ecommerce funnel and, as you said, I might need to create converting page. Do you have any idea or links to case studies I can refer for this purpose? Thanks again!
      {{ DiscussionBoard.errors[11009759].message }}
  • Profile picture of the author michaelkoehler92
    Many a time just copying the ad posts and type wont help you in generating sales it the targeting that matters most. You can try doing a rough guess of it by looking at the posts for which your competitor is pushing ad like look into the comments see from where most of the visitors are coming from I mean demographics and is he targeting males or females or both.

    Also can you share stats how many visits you get per day and from which country. Maybe that can help us in sharing more considerate answers.
    Signature
    {{ DiscussionBoard.errors[11010160].message }}

Trending Topics