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Facebook Lead Ads Reach Change Overnight?

by nickcraig
1 replies
I run ads for clients all over the country and it appears that Lead Generation ads on Facebook changed overnight. I have a client with a budget that would have reached 5,000 people per day during his ad run. Now, logging in today, he will only reach 800-1,000 per day. No criteria changed. Anyone else notice this change? Have any info?

Thank you,
Nick
#ads #change #facebook #lead #overnight #reach
  • Profile picture of the author FUBSZ
    What most likely happened, is a big advertisers came into play with your audience and effectively increased the CPM (cost per 1,000 people reached). So your budget that previously reached 5,000 people can only reach 1,000 people now.

    Test this out by creating a brand new campaign and see the estimated CPM for it.
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