I've just done my first Facebook ads campaign after watching various trainings with tips on what to do and what not to do. I'm starting off with a really low budget as suggested $8/day and wondered how do you know whether it's worth keeping that ad running and upping the budget or whether to tweak it? I've run it for 10 days now and am getting website clicks but no leads yet. I know I just need to test test test but have no idea whether my ad is worth keeping and upping budget or not.
Thanks in advance! Lisa