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Huge retargeting cost on Facebook ($50 CPM)

by Shay S
3 replies
Hey Warriors,

I have a new ecommerce website and I was working on retargeting existing traffic... I had a small number of visitors captured by the pixel (about 50), and I created a conversion campaign to try and re-capture those leads...

So this morning I woke up and I was stunned that my reach was 30, and I spent almost $2 on it! I figure it's because the targeting audience is really small, but it's still a HUGE cost for the value.

I thought maybe creating a new campaign with a reach as objective, as it has the lowest CPM for FB ads... But I figured asking some of you more experienced in this field about it first.

Is this a normal CPM cost for retargeted audience?
How much do you approximately spend on CPM on retargeted custom audience?
Do you have any advice on lowering these retargeting costs?

Much thanks!!

~S
#$50 #cost #cpm #facebook #huge #retargeting
  • Profile picture of the author Son Phan
    There are some other FREE tools to target your customers. So i prefer not spend money on face campaign
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    • Profile picture of the author Shay S
      I'm opened for ideas.

      But I'm not looking to target, but to re-target... That's different
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  • Profile picture of the author Dom Carter
    Hey!

    I would suggest driving more traffic to your site first to build the audience that you are retargeting too. At the moment it's relatively low so the CPC ratio will be high.

    Post some more content out through your FB Page with organic links to your site, then once that traffic is captured you will have a large audience to retarget back to and should see your cost drop.

    If you want to chat, hit me up on DM's on Twitter @domvc
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