3 specific METHODS I used to build a 23K Facebook Page Community - and 1 MILLION people reached in one single post

by northwish 4 replies
I have a small business in the book niche. The Facebook page has around 23K fans, after 2 years of work.

What I did is to develop good campaigns over time and did a lot of testing. So, I tested a lot of post types, some meant to:

- Grow engagement
- Get new email subscribers
- Sell affiliate products

Though all the methods I used were designed to bring value to the people and activate the social the audience and get me results, here are the top 3 that worked best for me:

1. Weekly contests - I give away 1 book, on Monday. The rules are to share the post and to click on the link that I share to finish the sign up process - there, they would be driven through a funnel which had 3 steps: email sign up, invitation to join a FB group and click on an affiliate link to check out the prize.

2. Image Quotes specific to my niche. Now this is quite a time consuming. I used to research 100 quotes and design them one by one. It was not a pleasure for more then one year, but I finally managed to build a team which does the designs (today, I help others as well - so if you need quotes, you can talk to one of my team members HERE).
The image quotes are awesome - I usually get 3k-5k in engagement per quote. However (sit down please) I once made it to... 1 Million users reached in less than one week! Crazy?! I got more than 1000 new fans in just a few days - and 100% organically - without spending a dime!

3. Question of the day - this is a successful campaign, the result of more than 1 year of testing. I simply open an excel file and squeeze my brains out for one hour, brain storming for question ideas. Of course, the questions are regarding my niche, not general questions. I then send the list to my designer and he puts all the questions on the same template (important) and saves each question. Then I schedule all of them. I usually have like 100 or more posts scheduled.

Final thought: after you test new campaigns that work, think long term and prepare everything so you can have 1-3 months of posts. I have more ideas that I have tried and worked over time - I will post more if these information are useful to you. Sharing is caring!
#social media #engagement #facebook #fans #grow #page #top #ways
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  • Profile picture of the author Nitesh Pundhir
    Give us some ideas about the travel agency as i am employee of a travel company
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    • Profile picture of the author northwish
      There are plenty of ideas to try. For example write create social media content for 101 tips for travel and post one per day. To grow the engagement even more, you can get travel quotes. Diversify and keep 3 main campaigns per day - test for 3-6 months and track your progress daily.
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      Need help with Social Media? Let me grow your engagement...

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  • Profile picture of the author funkychris
    Hi, I find this post interesting. please what are the step by step method to carry out step 1 above or maybe a video that shows it.

    "click on the link that I share to finish the sign up process - there, they would be driven through a funnel which had 3 steps: email sign up, invitation to join a FB group and click on an affiliate link to check out the prize."
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    • Profile picture of the author northwish
      In the Facebook post I make I have 2 instructions:

      1. Share (to grow the engagement and reach many people)
      2. Click on the funnel link - which I designed as per the description in the post.
      Signature

      Need help with Social Media? Let me grow your engagement...

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