How do I drive traffic using social media?

by Homer The Bart 5 replies
I run a content (informational) site and want to promote the site more vigorously on social media (especially Facebook)? Do I create a Facebook account for the site and then post there? Do I create a summary of the new posts that are published on the main site and link to them from the FB account?

I already have the social share buttons at the end of all articles on the site. Do I have to link the FB share button on there to the FB page for the site, or do you just leave that separate?

Finally, how do I get people to be aware of the FB page i.e. promote it?
#social media #drive #media #social #traffic
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  • Profile picture of the author aborsuk2
    Yes, link the share button for the site to the Facebook page you're trying to promote. Then what you want to do is send ads to a targeted audience, use Facebook pixels on your site to track who goes there and send ads to them. Also you want to create a Facebook for your business, that's where the ads come from and the posts that are relevant to your audience.
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  • Profile picture of the author logoartistdesign
    1.You can have a separate account by your company name but also you can simply create fb page of your company on your personal account & be the admin. You can also create group for your company.
    2.Run regular campaigns on your page.
    3.Join facebook groups with relevant interest.
    4. Can also opt for paid ads in facebook
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    • Profile picture of the author John Marshall
      Originally Posted by logoartistdesign View Post

      1.You can have a separate account by your company name but also you can simply create fb page of your company on your personal account & be the admin. You can also create group for your company.
      2.Run regular campaigns on your page.
      3.Join facebook groups with relevant interest.
      4. Can also opt for paid ads in facebook
      I don't understand how this works. It has always confused me. So, let me ask:

      I have an FB account in my name, say, Fred Smith.
      I have a company called Widget Ltd.

      I want to promote Widget Ltd on FB. So, Do I simply add a FB Page for Widget Ltd? Won't FB visitors see my Fred Smith profile? What are the pros and cons of doing things this as opposed to opening a separate FB account for Widget Ltd?

      I'd be grateful to know.

      Kind regards,

      John
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      • Profile picture of the author loveguruindia
        Hey Dear John,

        You can create a new account as company name or you can create a fan page on FB through your own account. Ultimately you need to promote your business not a profile. So there is not a big deal about creating fan page through your own ID or with new ID. You just create Fan page and update your fan page with nice information daily and share those posts on relevant groups, in comment of popular pages (posts). Send friend requests and share your business information by sending direct messaging to your friend list.

        As if you have a good budget then go for facebook ad there you will get likes on your page in a nominal amount but before going for Ads you must sure your page is enough good and ready for users.

        All the very best John


        Thanks

        Amelie
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  • Profile picture of the author John Marshall
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