Need Facebook Event Help

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My fiance and I own a local event planning business. We have been doing it now for 4 years. We use Facebook heavily for advertising because we get a nice return. Here is a problem though that I can't seem to overcome.

We will launch an event and spend a decent amount of money promoting it. When it's all said and done, we usually end up with around 1,000 people marked as interested and around 200-300 marked as going.

We have competitors in the area that do the same exact kind of events as we do. When they have event pages they are up to 10-15k on average as interested and 3-4k marked as going.

I have been to there events and know its legit because they get a lot more traffic. I for the life of me can't figure out how they are getting so much more response to there event pages.

Any tips, tricks, help or anything would be greatly appreciated.
#social media #event #facebook
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