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Facebook targeting, how do I actually do it?

by MoneyMang
13 replies
So there are tons of variables in ecommerce from landing page, CTA, ad copy, pictures, etc. From my perspective, I have done a good job on these areas. So I am attributing my failure to my targeting.

I copied the setup and ad copy of ads that get great engagement. But I am getting like no results.

I am selling men's accessories, but females can where it too.

Targeting Options: (Choose one?)

1) Target Interests that your niche likes. Brand about Travel/Adventure: Target Hiking, Travel, World wonders, etc.

2) Target already established brands as audience

These methods are all intuition based, aka I'm going to lose a lot of money first. How do I get raw data of people who are most likely to buy?

I am dropshipping from China, so I don't know if targeting other established brands is a good idea, because I will be labeled as a knock off and once they see that China package...
#facebook #targeting
  • Profile picture of the author Aisha L Ch
    I am failing in targeting or writing good posts to draw people in. I hope to learn from someone here. thanks.
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  • Profile picture of the author MrProfit
    If you can, tell us more about niche/product.
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    • Profile picture of the author MoneyMang
      Anchor Bracelets
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    • Profile picture of the author MrProfit
      For demographic you can use big brand data.
      You can search on Google about "Niche + media kit"
      Usually big companies provide media kit for advertisers and affiliates.
      Media kit includes demographic data about the customers/audience like gender, age ..etc. Also, sometimes it includes some data about the interests of these people.
      They provide this kit to help advertisers and those who want to promote their products.

      Example of using Media Kit:
      Suppose that I want to target "Baseball" niche to sell some baseball products or training courses.
      I went to google and searched "Baseball + media kit"
      I've found some baseball sites and stores. Here is the data of one of the media kits I found:

      Gener: 65% Males; 35% Females
      Median Household Income: $59,000
      Median Age Slowpitch: 48
      Median Age Fastpitch Youth: 14
      Median Age Fastpitch Adult: 34

      For the interests, you can target competitors' audience.
      If you know the competitors and can find them in FB interests, it will be perfect.
      If you can't, then search about similar competitors/brands that provide the same product as yours.

      You can use Google Keywords Planners, it will give you a lot of interests idea to target with FB.

      In fact, your product seems too specific and I could not find media kit for "Anchor Bracelets". From my search, I found that "Bracelets" are usually under the "Jewelry" category. Also, it relates to fashion. I've found many media kits for fashion and jewelry stores.

      You said your product is most likely for men but women can use it too. I recommend you to search about some popular brand that specialized in men's accessories/fashion, then check if they have media kit. Use the recommended demographic in their media kit to target your audience in FB ads.

      Note, some media kits provide info about income. So, if you found income data in the media kit, you can use these data with FB ads and choose your ads to appear only to people with certain income .

      Hope that helps
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  • Profile picture of the author curIt
    [DELETED]
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    • Profile picture of the author MoneyMang
      uhm your response had nothing to do with facebook targeting. Canned response?
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  • Profile picture of the author sarthakk
    Check the age group setting option, Are you targeting the right audience age group? Do some fashion demographic research regarding who else can buy your product.
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    • Profile picture of the author MoneyMang
      Originally Posted by sarthakk View Post

      Check the age group setting option, Are you targeting the right audience age group? Do some fashion demographic research regarding who else can buy your product.
      Well thats my question. How do I know who to target? I listed the types of targeting.
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      • Profile picture of the author sarthakk
        Well you have to do some research work on google regarding the related items, like if you are selling men's beach wear , then who can buy your product, the people who live across beaches or the people who have interests such as surf boarding, water sport and like wise. this will give you some idea.
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  • Profile picture of the author John Jonas Phil VA
    How to identify your target market? You look into who can afford your products. What's the average age of the people who would normally buy anchor bracelets? What kind of people would buy them? Where are they normally located. You need to answer these questions first. Once you have the answer to these questions, just plug in that information into your Facebook targeting.
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    • Profile picture of the author MoneyMang
      Originally Posted by John Jonas Phil VA View Post

      How to identify your target market? You look into who can afford your products. What's the average age of the people who would normally buy anchor bracelets? What kind of people would buy them? Where are they normally located. You need to answer these questions first. Once you have the answer to these questions, just plug in that information into your Facebook targeting.
      How do I find this out though? I am just going by assumptions. Where do I actually get this raw data?
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  • Profile picture of the author dharamveer saini
    On Facebook, you will only pay to target your adverts to the exact people you'd like to connect with. Targeting your adverts helps you-
    Find the right users across devices, including desktop, mobile & tablets
    Deliver relevant messages to specific person
    Get the most value from your advert spend by reaching only the person that matter to you

    How to target your adverts-

    Visit the adverts create tool and then choose your advertising objective
    Set up your creative, such as advert images & advert text
    Then, choose your audience & select specific targeting options to connect with the right users
    Fill in your campaign, advert set, budget & bidding details and click place order to make your advert
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    • Profile picture of the author MoneyMang
      Originally Posted by dharamveer saini View Post

      On Facebook, you will only pay to target your adverts to the exact people you'd like to connect with. Targeting your adverts helps you-
      Find the right users across devices, including desktop, mobile & tablets
      Deliver relevant messages to specific person
      Get the most value from your advert spend by reaching only the person that matter to you

      How to target your adverts-

      Visit the adverts create tool and then choose your advertising objective
      Set up your creative, such as advert images & advert text
      Then, choose your audience & select specific targeting options to connect with the right users
      Fill in your campaign, advert set, budget & bidding details and click place order to make your advert
      Ok, thank you. I know how to make an ad on Facebook and all the technical aspects. That's the easy part. My question is, how do I find the right target audience or demographic?
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  • Profile picture of the author DIABL0
    Here is a really good infographic that covers FB targeting options.

    http://www.wordstream.com/images/fac...large.jpg?dt=1

    While demographics are very reliable, the interests may not be spot-on.

    You can see what facebook thinks your interested are by viewing your ad preferences.

    https://www.facebook.com/ads/preferences
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