3 Tips For Facebook Ads In 2017 & Beyond
After launching more than 20+ campaigns in order to find 1 winning lead generation campaign over the last few days for a new brand... I wanted to share a few things with you.
1. When targeting in 2017 and beyond, set your targeting to audience size beyond 500K+. Facebook is changing, and the larger the audience (1M+ is ideal) the better opportunity you'll have to convert more people into leads & sales for you.
Things are changing in the social advertising world, and it's best to stay up to date on these changes daily. Remember that change is constant.
Also when running conversion ads, set conversions to 1 day VS 7 day.
2. Use the power editor + audience insights and research pages, and actual page engagement. When selecting a target to advertise to, go to the actual page and look at the engagement rate. Is there at least 1% - 10% engagement on that page?
Make note of these pages inside of an excel spreadsheet for later reference, and organizing your audience research.
How do you determine this type of engagement rate you ask...
If there are 100K likes on the page, but less than 100 likes per post that equals an engagement of 0.1% which is not very good, and a page I'd stay away from targeting in my adverts.
This typically means fans of that page being disengaged with that pages' content, and chances are - they will not be very engaged when your related ad pops up in their news feed.
However when a page has 100K likes and 1,000 likes or so per post, that is an engagement rate of 1%, and a page that I would recommend testing in your targeting mix.
3. Do something different. For those of you looking to sell your coaching, consulting, or other marketing services - open your eyes to 2017, and realize that everybody and their grandma is teaching coaches how to get clients to get coaches to get clients to get more coaches that become clients to get more coaches.
There's nothing wrong with this model, because I sell coaching services too - but understand that many people are selling the same thing in most cases, and you have to switch it up and be different, BE YOU.
Instead of going straight for a pre-recorded webinar on stealth seminar, try a case study video, or do live weekly webinars, or even send people straight to a calendar or application page. My point is do something different and mix things up a bit.
The key to understand with Facebook ads is that you are going to start off losing money. But after time, buying & studying the data, you can determine which ads are winners and shut down the losers.
Once you find your winners and are able to make a profit, it becomes a process of scaling out the winning ads, and then slowly increasing your daily bidding to ensure your data doesn't get screwed up.
That's it, straight to the pizz-oint.
If you have questions, let me know by commenting below.
Peace.
P.S. This campaign is a new campaign we're running for a new brand. So far this test is going well and performing, however it took 23 different ads just to get it to this point. Stay patient with Facebook ads, and keep the long term vision at the forefront of your mind.
P.P.S. For each step of your funnel create an audience for that specific page. This way you can retarget dynamically to each visitor based on the page they visited or didn't visit. This may sound advanced, but it's really simple and extremely powerful to set up. I highly recommend setting up retargeting this way in your Facebook marketing.
1. When targeting in 2017 and beyond, set your targeting to audience size beyond 500K+. Facebook is changing, and the larger the audience (1M+ is ideal) the better opportunity you'll have to convert more people into leads & sales for you.
Things are changing in the social advertising world, and it's best to stay up to date on these changes daily. Remember that change is constant.
Also when running conversion ads, set conversions to 1 day VS 7 day.
2. Use the power editor + audience insights and research pages, and actual page engagement. When selecting a target to advertise to, go to the actual page and look at the engagement rate. Is there at least 1% - 10% engagement on that page?
Make note of these pages inside of an excel spreadsheet for later reference, and organizing your audience research.
How do you determine this type of engagement rate you ask...
If there are 100K likes on the page, but less than 100 likes per post that equals an engagement of 0.1% which is not very good, and a page I'd stay away from targeting in my adverts.
This typically means fans of that page being disengaged with that pages' content, and chances are - they will not be very engaged when your related ad pops up in their news feed.
However when a page has 100K likes and 1,000 likes or so per post, that is an engagement rate of 1%, and a page that I would recommend testing in your targeting mix.
3. Do something different. For those of you looking to sell your coaching, consulting, or other marketing services - open your eyes to 2017, and realize that everybody and their grandma is teaching coaches how to get clients to get coaches to get clients to get more coaches that become clients to get more coaches.
There's nothing wrong with this model, because I sell coaching services too - but understand that many people are selling the same thing in most cases, and you have to switch it up and be different, BE YOU.
Instead of going straight for a pre-recorded webinar on stealth seminar, try a case study video, or do live weekly webinars, or even send people straight to a calendar or application page. My point is do something different and mix things up a bit.
The key to understand with Facebook ads is that you are going to start off losing money. But after time, buying & studying the data, you can determine which ads are winners and shut down the losers.
Once you find your winners and are able to make a profit, it becomes a process of scaling out the winning ads, and then slowly increasing your daily bidding to ensure your data doesn't get screwed up.
That's it, straight to the pizz-oint.
If you have questions, let me know by commenting below.
Peace.
P.S. This campaign is a new campaign we're running for a new brand. So far this test is going well and performing, however it took 23 different ads just to get it to this point. Stay patient with Facebook ads, and keep the long term vision at the forefront of your mind.
P.P.S. For each step of your funnel create an audience for that specific page. This way you can retarget dynamically to each visitor based on the page they visited or didn't visit. This may sound advanced, but it's really simple and extremely powerful to set up. I highly recommend setting up retargeting this way in your Facebook marketing.