What specific Facebook feature drives the most traffic and leads for you?

Just posting on your own wall. Mix up promotional posts as well as other post your audience like.

Good to get leads and sales.

i think Facebook Page organic reach for posts

FB groups does well but takes time to get traction. I found these FB groups to behave like forums. Try and make the content targeted to your consumers mind set. If your selling backyard bird feeders for commission think about the activities involved with them. Think broadly for a narrow niche. You can get a lot of survey type information by bringing up topics and see the response rate. That is why I do my FB groups and I get lots of insight with my targeted market.

Meaningful interaction and respectful sharing to groups No matter how small the group, always ask an admin before you share!

Unfortunately with page reach being such garbage, groups are really the way to go. Posting to groups is great.. But go a step further and start a group related to your niche. Invest time growing it and it will pay dividends!

Defensively facebook organic interaction is best after ads but in other hand Messenger bot is new tool to get leads which is yet to be explored.

Facebook Groups are awesome if you provide content or useful post, AND you partecipate in a discussion.

Maybe you can also tweak your link using popupmonkey, so you can post an external link with your pop up for building your list: it's a powerful way to provide content and at the same time make lead generation.

I think Facebook Groups are great if you provide relative content or useful post, when you participate in a discussion.
Whereas Face book events is also a good option to promote certain event or webinar in your company.

Both these features are great option for lead generation!

Mine works perfectly on my profile. Just post certain posts that increase the engagement from your friends and you can easily monetize it.
provide values is my #1 strategies.

I don't really bother with groups anymore because FB has made it difficult to advertise. Likepages are the way forward and can be used to build a subsribers list.

facebook is the biggest social networking site with more than 1 billion users.
You have a good chance to drive huge traffic from Facebook.
Just join Facebook and create your Profile, Page, and Group.
Join different relevant Facebook Groups those groups have enough members.
All these techniques are really helpful you have shared.
I think sharing is the most important issue. Share your posts on You Page, Profile and all the relevant groups you have joined.
Only your post is not enough, you also share your feeling, different tips&tricks and contents from other blogs.
Thanks, Mytechgoal

Groups have the best reach IMO. If you do it right, they can be extremely powerful.

I love Live Videos Allan. Sweet way to boost engagement, help folks, pop up in folk's feeds and drive eBook sales for me. Strongly suggested to all folks here to add credibility to their brand. And for many folks, to dive into a deep fear

Using the Four Course Meal and comments it gets me highly targeted people fast.

I like getting paid
Work smarter not harder.

#jus_sayin #slb_dom

Enjoy/dom

Facebook Groups have been KILLING it for me...

Here is the process I follow:

1. Understand The Person

I'm not going to go into marketing 101... but how do you expect to get people to give you their most valuable resource: attention... without you understanding them?

I assume that if you are reading this right now, that you have an online business and therefore have some idea of who your ideal customer is.

If not, go and speak to them and work it out.


2. Tell A Story

Without doubt, we are addicted to stories.

They are like crack to us.

Why?

I don't think we need to go into the evolutionary biology, let's just say that stories were used to be pass on wisdom between generations.

So you need to tell a story.... a story about what?

A story about one of your ideal customers reaching their desired end result.

In our example, we told the story of how our eCom store: sTitch Leggings was growing to $100k per month.

We chose this business, not just because we also run it, but because an ideal customer for our Shopify app Sneez, would want to hear this story... and would potentially sign up to use our tool.

The story was hosted on the Sneez blog

To learn more about how to structure your the story itself (HINT: watch Star Wars ), check out the Free Traffic Forever Formula (FYI, it is a paid program).

3. Find The Groups

Once you have an understanding of your customer avatar and have an outline for your story... it's time to find your Groups.

This takes about 10 minutes, simply head to Facebook and search in "Groups" for keywords relating to your brand.

Ask to join them all, and be enthusiastic if you get screening questions before being approved.

When you get in, don't start posting your content RIGHT away (though I am massively guilty of this), it is a good idea to leave a couple of days, like some posts and even make some constructive comments.

Every relationship you build... will bring you more engagement when you come to posting.

Bear in mind that the same approach applies to other online communities: Linkedin, Forums, Blogs, Reddit (though there are slight nuances).

4. Craft The Post

The post itself... this is do or die.

And average post will get you average results.... a BOOMING post will bring you great results.

Remember the incentives?

Your Facebook Group Admin and Facebook themselves just want people to engage within the Group. Your post MUST be good enough to get people to engage.

Only then, do you have the right to Drop The Link in Step 5.

Oh and by the way, this was not the only post in an eCom related Group promoting our story... it has been posted in grand total of 43.

With results varying from almost as much engagement as this one... to being banned instantly.

Though as Tim Ferris says:

"Better to beg or forgiveness than ask for permission"

5. Drop The Link

Of course, ultimately we want people to leave Facebook and head over to your blog, where you continue to tell the story.

But your timing needs to be precise.

We need to achieve the fine balance between engagement on Facebook and traffic.

Remember Facebook's incentive?

They want to keep people engaged on their platform. So it makes sense for them to reduce reach (using their algorithm) for link posts.

So the first iteration of your post has NO link, just text and images.

We wait for that engagement...

And only then do we DROP THE LINK.

But before that, make sure that you like and comment on EVERY comment that is placed on your article.

In this niche, it is fruitful to ask about what people are currently working on. Remember, more engagement leads to more engagement.

The precise time that you DROP THE LINK is still in testing.

There are lurkers who will not engage, but will click... we are potentially missing these people when we hold out for too long before DROPPING THE LINK.

I usually wait for 5 or so likes and a few comments before dropping... but feel free to test yourself and let me know in the comments below.

And then you edit the post AND place a comment.

This will inject that qualified traffic directly onto your blog.

ADVANCED: we use LeadDyno to drop affiliate links in each Group we post in so we can track where leads/sales came from. Regardless of whether you have official affiliate relationships with Group Admins, I would recommend doing this for tracking purposes.

This way, you can go back to the Group Admin in the future to purchase more attention if their audience converted for you.

6. Nurture Over Time

Like any good story, yours should have multiple instalments.

And of course, when you release a new instalment (we did this each Wednesday), you can jump back into the comments and link out, boosting your post back to the top of the Group:

And remember, stay engaged in those comments: liking and responding to each one.

Facebook and the Group Admin just want engagement, if you give them engagement, they will be more than happy to give you that juicy traffic.

I will go for Facebook Groups.
Just target the right audience and post regularly.

Hi,

I'm new in facebook marketing and have some questions:

What is the best way;

write long content (to go viral) on facebook, or only short content with images?

Or send only short resume of any content from my website with image to facebook with an read more link to my website to read the full content? (to catch email addresses)

Post that content on my page (no private profile) and buy fb ads for 2-3 days to promote it?

What is here the best to do, please give me some tips how to do, I be little bit old fashioned, the social media hype is complete new world for me.

Thank you in advise

marco005

i think facebook group will gives more good success..

facebook group is the best feature among them all..i will prefer that ..