The Usefulness of Social Media

This was a very interesting read. A little disheartening but interesting none the less. One of the things I feel this article missed mentioning was how often these companies were linking their website? Did i miss that part? I think that's a pretty big piece of the puzzle.

I've been telling people on my list for 8 years now that social media is mostly a waste of time. That was around the time I deleted my own FB fan page with over 7000 people. It was useless. And I had 30 - 40 comments for every post I put up. These days you're lucky to see 5 comments on some of the big boys and girls pages with tens of thousands of followers.

It has its uses, and I'm sure there are many who are doing well. For me, and the majority of other small businesses (and big biz) it's not really worth the time and effort that goes into it.

These days I don't have a single live social media account that I use for business.

Honestly... there's never going to be any "one thing works for all" approach.

In other words... some make a killing with social media, some make zilch.

Some make a killing with Google ads or Facebook ads, some make nadda.

There are so many variables in play, it's tough to say for sure whether something "works"
or not.

It's all based on individual businesses/marketers and their own results.

The key is to try a few "known" methods and see what gets traction... then
try to make that better.

For me, I've done multiple millions in sales using Adwords, but had a LOT of
trouble making Facebook pay off.

It's not a surprise to me... since most people go to Google to look for solutions
and possibly buy... where social media is, well, more for social stuff.

But all forms of getting eyeballs can and do work, if you have a way to monetize
it correctly.

I had a lot of luck over the years of trying a Spaghetti approach in which
I threw a bunch of sh*t against the wall... saw what worked, and did more of
that.

I also realized that with paid ads and a good sales process... you can make
millions... zero social media involved.

If you can find out where your market hangs out, what they read, etc...
and you find a way to get in front of them... you can do quite well without needing
any social media.

Interesting read. Kinda surprised how Facebook and Instagram have the least traffic.

Me and a friend mostly use IG for promoting automotive goods and stickers for local car clubs and enthusiasts. Seems to be working fine for us as we get both local and international customers thru IG.

I use Twitter and Instagram on a daily basis. I have got more traffic from these social media sites. You can post blogs, articles, images, videos, and infographics.

Increase more traffic ,get more leads ,improve friends for your business ,Improve your brand awarness

Correct me if I'm wrong, but all the stats were based on organic (Free) posts right?

You say facebook doesn't work for online sales and its totaly wrong i sold many of my products from facebook and pintrest

Hi, I've found it very interesting and informative.

Interesting though, I've were given greater visitors from those social media websites. you may publish blogs, articles, pics, movies, and infographics.

Increasingly, social networks are part of our lives and are changing some of our behaviors. For the better and for the worse, some say. Here is a very small note to mention that I wrote a column for Agent Solo at the request of Yves William. I called it The importance of social networks for professionals in 10 points . This applies to all social networks, including Facebook and in particular Linkedin. It is part of a complete file on social media , the result of the joint effort of several Solo Agents.


Here are the 10 points. In everyday life, the RS allow us:

• Keep our professional network informed about us
• Interact with our network members
• Give members of our network value-added information
• To make specific requests to our network
• To publicly thank those who helped us
• Increase trust and build strong relationships
• To share trust with other members of our network
• To be put or put in relation
• To be seen, known and recognized
• To be found and qualified

when you get a large followers then you will earn money but results you spend a lot of time in social media and all of followers are useless because they are only net followers and Real Friend who are with you spend a lot of time in your college and schools,so its useless.

You know what these numbers don't take into account?

The staggering amount of bots and fake followers on social media. All you have to do is like some posts with popular hashtags on IG and you get a lot of auto-followers or likes on your pictures. I even get comments from these accounts that clearly look like they aren't used manually.

What that means?

That means you get diluted stats. 100 followers means a smaller amount of real followers as time goes by.

So the stats per 100 followers are useless. What companies should care about is the results per 100 visitors from social media.

That's where the truth is.

And why Pinterest has the biggest number of engagement per 100 visitor?

Hate it or love it, FB and IG are still the big thing, and people who pay for these softwares for social media automation rarely care about Pinterest. Pinterest works only for some niches anyway.

What social media platform you choose depends on your niche. But if you are present where your audience is, results from social media are still great.

The problem we get is when we follow general advise and we don't think about where our clients are. Sure, IG is great for some people, but that doesn't mean it will be great for you as well.

Bottom line?
Social media is still great if you adjust your efforts with your audience.

I get plenty of traffic and business from (some) social media platforms.

• Facebook

- Great resources of traffic, highly popular social media platform and specially facebook groups are great advantage for us.

• Twitter

- another great resources of traffic, promote your professional life as well as company services.

• Instagram

- graphics are is lead role, fast growing social media channel, most loved platform, grow fast. Easy to use with less options.

• Linkedin

- awesome place for professionals, find any jobs worldwide, meet world class professionals

It definitely depends. What scale your business resides on, the type of product or services. Don't forget that FB, for example, it's not all about the fan page or sponsored content. There's a massive power to communities, groups, people passing on messages from one to another. (I saw that especially when promoting advocate office)

Social networks are a great way to attract a large number of users. Now social networks are on a big top of popularity.

The results aren't surprising. When you think about it, this sis probably what these platforms had in mind all along. Tweak the algorithm to make organic posts less and less effective per year. Put rigorous standards on paid content to maximize engagement and clicks.

Social Media is useless without relevant and huge number of followers. It works like Google in terms of traffic, leads but there are certain conditions.

I think it is wrong to say that both do not work completely. Many business owners start marketing through facebook and achieve their goals through regular activities and posts.

Social networks are a great platform for the initial promotion of your business or blog. But I also agree that there's no sense in this without subscribers. For this you need to engage in unwinding your profile. Write quality content and find an interesting niche.

I have experience with 2 of the 3 topics, Clothing and Flooring, I do very well with social media. Each platform is very different... not only in presentation and amount of interactivity, but more importantly demographic. The same image on your site, then IG and then Pinterest, and then Facebook is NOT going to work. Each and every one has a different point of CONTEXT. So the way you present on one platform probably will not be the same on another based on the demographic variable alone.

So now you are thinking.. wait he just said "your site, then IG and then Pinterest, and then Facebook" so how do you use all these different images that refer back to your site? we have "posts" that are written in a universal sales voice for our site, with a set of images displayed through out. We then replicate said "posts" with images in CONTEXT to the platform they are targeting. Site, IG, Pinterest, FB - that translates to 4 posts with for the most part same wording but different images and a twist in Demographic targeting.

Speak in a language that is best understood by the person reading or listening to it - its kind of my logic behind all of this.

It may not be the 4 hour work week many look for... but its worth the effort in the end.

I use Facebook, Instagram, and Twitter on a daily basis. I have got traffic from these social media websites. You can post here images, videos, blogs, and articles.

social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility.

Social is a nice mirror for me; when I devote energy and generosity and engagement to social, I drive traffic thru social. If not, I do not. But with that being said, social media does seem to be fading a bit in terms of overall usefulness because folks see the benefit of doing everything - mostly - through your owned real estate, your Wordpress blog.