Adding affiliate links to Facebook?

Profile picture of the author int-mark by int-mark Posted: 11/30/2009
I have just started doing affililiate marketing on facebook but I don't know much about it as yet.

I have heard that facebook do not allow paid affiliate links (i.e. straight to a sales page) but I have seen what appear to be many on the site?

Is this just the case that you are not allowed to do it but everyone does it anyway? Do accounts get banned if so?

Also I have tried to include a clickbank affiliate link on facebook but it does not show the anchor text so my link just looks like an incoherent mess of no's and letters. I tried deleting the part that says 'Click Here' within the anchor text and writing the anchor text that I wanted but it did not show (the link was just a mess of no's and letters)

Any idea how i can create an affiliate link from clickbank in facebook that just shows the anchor text as the link?
#adding #affiliate #facebook #links

  • Profile picture of the author int-mark
    int-mark
    I still don't know the answer to this question so if anyone does would really appreciate an answer. Thanks.
  • Profile picture of the author John Tighe
    John Tighe
    The simple answer is "yes" - but you have to do it the right way and even then it's not necessarily the best option.

    Facebook want people to do commercial activity, but only on certain parts of the site, ie, Facebook Pages (aka Fan Pages).

    They don't want you doing it through your Personal Profile or through Groups. Links on other people's walls or in personal messages are likely to be disabled as spam, plus they get a poor response anyway.

    The most successful FB marketers don't use direct linking anyway. The basic formula they follow is this:

    1. set up a Fan Page or Group

    2. provide people with good content and links to good content to:

    i) encourage people to join (the group) / become a fan (of that page)
    ii) build a relationship with them

    3. market their members / fans outside FB

    The way to market people outside FB is to offer them an ethical bribe (eg Free Report or video) to get them to sign up to your autoresponder list.

    Once they've signed up you can market them as often as you want without having to worry about FB.

    FB, understandably, have lots of rules to preserve the integrity of their brand / service and these rules are always changing. If you fall foul of them you could easliy get your account shut down.

    Now if this happens you've lost access to your most valuable resource which are your members / fans. By signing as many up to your autoresponder as you can (by using a really compelling ethical bribe) you've protected yourself even if things go wrong with FB.

    Linking directly from FB

    The above not withstanding, the advantage of linking directly is that you'll probably get more people through to the offer page. If you've done a good job of pre-selling them while they were reading your stuff on FB then you could do pretty well from that strategy.

    Using Anchor Text

    One way of using anchor text rather than putting in your affiliate link is to write a report, blog post, etc, in which you place your anchor text (that goes to your aff link). Then import it to FB notes and post it onto FB from there.

    Hope this helps,

    John
  • Profile picture of the author John Tighe
    John Tighe
    Oh, one more thing (it's like Columbo! ).

    Certain websites are blacklisted by FB and so you can't link to them anyway.

    The sort of sites that are blacklisted are things that are considered:
    • MLM or network marketing
    • "get rich quick" type products
    • dating sites
    If you want to promote these types of products then you'll almost certainly have to go down the "marketing outside FB" road.

    John
  • Profile picture of the author John Tighe
    John Tighe
    I thought I should add something about how to build up your fan page base or group membership.

    The best way to do it quickly is to follow these steps:

    1. Find groups or fan pages that are interested in the same or similar stuff as your group or page is about.

    2. Get involved, add value and get to know the person that runs that group or fan page and build rapport with them.

    3. The more value and the more good content you give people the more they will associate you with that good stuff and the more they will think of you as an expert (even if you didn't create the good stuff and you're only pointing them towards it).

    4. If your stuff's good people will start to join your page or group.

    5. If you can develop a good enough relationship with the person who runs the group or page you may even be able to get them to recommend you or give you a personal endorsement to their members or fans. That way you can get a lot of people following you relatively quickly.

    6. Once you have a following keep giving people great stuff and that will allow you to take maximum advantage of the viral power of FB.
  • Profile picture of the author John Tighe
    John Tighe
    If you decide to set up a FB page or group then, in addition to building a list from it there are a couple of other key things you can do to protect yourself:

    1. The first is simple - make sure you read the rules so that you know the sort of things you need to avoid so that you don't get banned.

    2. The second is to set up a separate administrator with a separate FB account. That way if the worst happens and you do get banned then you can still get into your page or group.
  • Profile picture of the author int-mark
    int-mark
    Wow thanks alot for the responses! Theres a lot to take in but you've cleared alot of things up there. This is definitely a long term project for me. To start with I am just going to create value and trust with my statuses that appear on my faceback feed and then every now and again I am going to slip an affiliate link in with a suggestion.

    One thing I would still like to know (if anyone has the answer) is if it is possible to create anchor text with an affiliate link from clickbank directly into your status?
  • Profile picture of the author John Tighe
    John Tighe
    I think you can create anchor text if you have a fan page. I'm chasing that one down so I'll let you know when I find out.
  • Profile picture of the author RGallowitz
    RGallowitz
    You can use an affiliate link by making it look like a normal link! But you need to be smart about it.

    This is going to sound a tiny bit blac'k hat, but it works very well.

    You can use Prosper202 along with the AffiliateTeachings Link Cloaker. By combining the two you can create a super cloak which their team can NEVER pick up. Damn...Google can't even do it.



    Cheers
    Reinhardt
  • Profile picture of the author tish_lynn02
    tish_lynn02
    Very informative posts. Been thinking about using facebook but didn't know how. I may need to integrate this into my current project.
  • Profile picture of the author John Tighe
    John Tighe
    You can use a simple redirect from a Fan Page so your affiliate link doesn't look like an affiliate link.
  • Profile picture of the author Technista
    Technista
    IMHO, people don't visit sites like FB to see a sales message. For some, it's a turn-off. Better to use it to build relationships and authority, but include links to your website, blog, squidoo, etc... and do your selling there.

    Good luck!
    T
  • Profile picture of the author Norman Smith
    Norman Smith
    Originally Posted by Technista View Post
    IMHO, people don't visit sites like FB to see a sales message. For some, it's a turn-off. Better to use it to build relationships and authority, but include links to your website, blog, squidoo, etc... and do your selling there.

    Good luck!
    T
    I agree, having advertised on FB for several months. People on FB are surfing,browsing speaking to friends not buying. Freebies sometimes work but linking to any capture that as pop ups or exit popups are totally taboo on Fb
  • Profile picture of the author TheRichJerksNet
    TheRichJerksNet
    Originally Posted by Technista View Post
    IMHO, people don't visit sites like FB to see a sales message. For some, it's a turn-off. Better to use it to build relationships and authority, but include links to your website, blog, squidoo, etc... and do your selling there.

    Good luck!
    T
    Yep .. people will never understand that social networks are not a marketing platform. Then many wonder why they get banned...:rolleyes:

    James
  • Profile picture of the author John Tighe
    John Tighe
    Originally Posted by TheRichJerksNet View Post
    Yep .. people will never understand that social networks are not a marketing platform. Then many wonder why they get banned...:rolleyes:

    James
    I agree - that's why the more successful social media marketers tend to make their money off FB, etc.

    To make marketing on FB work you have to offer people something that is of real value to them.

    They'll still use FB for social media, but if you set up a Page or Group that appeals to their particular interest and that gives them sufficient value then they'll be happy to receive info from you or trade their email for your ethical bribe and therefore join your non-FB list!

    Where FB does come into its own is its viral potential and the fact that it's free. Going back to what I said in my first post, you can find the groups that are interested in your niche, join them, add value and start migrating people across to your Page / Group and from there onto your list.

    Also, if people become fans of your Page you get direct access to their newsfeed and all their friends will see it. This is super powerful stuff

    If you're putting out good stuff people will start following you and then thier friends will see your stuff, etc. If you're putting out c**p they won't!
  • Profile picture of the author TheRichJerksNet
    TheRichJerksNet
    Originally Posted by John Tighe View Post
    I agree - that's why the more successful social media marketers tend to make their money off FB, etc.

    To make marketing on FB work you have to offer people something that is of real value to them.

    They'll still use FB for social media, but if you set up a Page or Group that appeals to their particular interest and that gives them sufficient value then they'll be happy to receive info from you or trade their email for your ethical bribe and therefore join your non-FB list!

    Where FB does come into its own is its viral potential and the fact that it's free. Going back to what I said in my first post, you can find the groups that are interested in your niche, join them, add value and start migrating people across to your Page / Group and from there onto your list.

    Also, if people become fans of your Page you get direct access to their newsfeed and all their friends will see it. This is super powerful stuff

    If you're putting out good stuff people will start following you and then thier friends will see your stuff, etc. If you're putting out c**p they won't!
    The problem with this is that the idiots that put out those crappy ebooks about using social media for SpaMarketing do not specify to use fan pages or groups. Many take it as, create a profile and add a bunch of random people as fast as I can and then start posting all my SpaMarketing on everyones wall..

    There are many on facebook and other social media sites that will report it as spam in a heartbeat and then those SpamMarketing types run to some forum and cry about their account being banned. I have seen it far too many times.

    I have a group but I do not post to it often and I sure do not email all the group members either. It was not designed to do SpaMarketing. Sorry but anyone that sets up a group for the purpose to email these members are no better than spammers. Unless of course your group specifically states this is the reason for your group.

    There are many ways to use facebook to your advantage without a fan page and without a group. Many just do not want to take the time or energy to actually socialize and communicate.

    James
  • Profile picture of the author John Tighe
    John Tighe
    Originally Posted by TheRichJerksNet View Post
    The problem with this is that the idiots that put out those crappy ebooks about using social media for SpaMarketing do not specify to use fan pages or groups. Many take it as, create a profile and add a bunch of random people as fast as I can and then start posting all my SpaMarketing on everyones wall..

    There are many on facebook and other social media sites that will report it as spam in a heartbeat and then those SpamMarketing types run to some forum and cry about their account being banned. I have seen it far too many times.
    I totally agree that there are lots of spammers out there pumping out lots of ... well, SPAM!

    My point, and maybe I didn't clarify this well enough, is to make the distinction between spammers putting out stuff of little or no value, and people who produce quality content that the people that follow them look forward to consuming (eg, I always look forward to getting emails from Frank Kern!).

    Originally Posted by TheRichJerksNet View Post
    I have a group but I do not post to it often and I sure do not email all the group members either. It was not designed to do SpaMarketing. Sorry but anyone that sets up a group for the purpose to email these members are no better than spammers. Unless of course your group specifically states this is the reason for your group.

    There are many ways to use facebook to your advantage without a fan page and without a group. Many just do not want to take the time or energy to actually socialize and communicate.

    James
    I don't see a problem with marketing outside of FB to people members of your group or fans of your page on the basis that:
    • they have to opt-in to become members or fans
    • they can opt-out at any time
    • they have to opt-in again to give you their email
    • they can opt-out at any time, assuming you're using an autoresponder
    Also, while FB clearly was not designed for spammers (and they do a pretty good job of banning those that do) FB Pages were designed as a place where people could do business on FB.

    The idea is that business stays on the Fan Pages and that keeps the Personal Pages and Groups business free. FB gets businesses to use FB Pages, which they can then find ways to monetize. Everyone's happy!
  • Profile picture of the author Tomwood
    Tomwood
    John what do think will happen when Google real time kicks in then you have buyer coming from the search engine to facebook. I think that will improve conversions
  • Profile picture of the author John Tighe
    John Tighe
    Originally Posted by Tomwood View Post
    John what do think will happen when Google real time kicks in then you have buyer coming from the search engine to facebook. I think that will improve conversions
    That's an interesting point.

    I really don't know about conversion rates - I guess that'll depend somewhat on what Google display in their real time results, eg, does your FB post have buying / action keywords in and do these get shown by Google?

    In terms of traffic, again, I think it's hard to say. I just did a Google search for "Tiger Woods" to see what came up.

    On the one hand the real time feed really catches your eye because it's moving. On the other, it updates so fast (unless you pause it) that nothing is on there for more than a minute or two.

    It is possible to search from within the real time results, but I don't know how many people will do that? :confused: Does anyone have any thoughts or figures on this?

    It may turn out (based on the current models they are using) that Bing is more useful than Google for IMs. If you look at what each is doing with Twitter at the moment, their approaches are quite different.

    Google puts its real time feeds in with its ordinary search results, but only has real time feeds for certain popular terms.

    With Bing on the other hand, you have to go to a Twitter search page: www.bing.com/twitter That makes it less obvious to people, but you can search for real time results for any search term, eg, you could type in "weght loss" and get the latest tweets plus the most tweeted links about "weight loss".

    The Bing model looks more promising for IM, but of course there's the question of traffic. Bing gets a lot less and the number using Bing's Twitter search page will be even less.

    It'll be very interesting to see how it plays out though, especially when the search engines are able to integrate FB feeds. I'm sure, also, that the respective real time search models aren't set in stone and will continue to evolve.

    If anyone wants an overview of how real time works then this is quite a useful article: Google's Real-Time Search Ready to Challenge Bing - PC World
  • Profile picture of the author John Tighe
    John Tighe
    Does anyone know when Google and Bing are planning to role out real time search to Facebook?
  • Profile picture of the author John Tighe
    John Tighe
    Originally Posted by int-mark View Post
    Any idea how i can create an affiliate link from clickbank in facebook that just shows the anchor text as the link?
    You can use FBML (Facebook Markup Language) (basically, a modified version of HTML) to add anchor text to your pages.

    If you add anchor text without using FBML sometimes it works and sometimes not, because FB have a habit of stripping out code.

    If you add anchor text without using FBML it's a good idea to go back and test your links occasionally to check they still work.

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