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What's the biggest challenge or frustration you're having with Social Media Marketing right now?

by Yogi Golle
15 replies
So, I'd like to know ... where is your biggest bottleneck when you use social media marketing?

  • Creating Content?
  • Building a list virally?
  • Creating Buzz?
  • Managing your time and productivity?
  • Your mindset?
  • Something else?

I have my own ideas on what is holding people back from excelling in leveraging Social Media Marketing to advance their own online business, and I am learning to understand my own challenges and how to overcome them, but I'd like to hear from YOU.
I think this way we can learn from each other.

Perhaps you you have overcome a challenge in Social Media marketing. You can share that too, if you like.

Cheers,
Yogi
#biggest #challenge #challenges #facebook #frustration #marketing #media #social #social media marketing #twitter #what’s #you’re #youtube
  • Profile picture of the author glynlafferty
    Social site marketing is not for forcing offers down peoples throat and spamming the networks. These sites are best used to build relationships with people to help in the future or to JV with at some stage and not for spam.

    I get really pissed when people spam these site.
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    • Profile picture of the author sdentrepreneur
      I love using Social Media for marketing. I provide information and invite people to free webinars. Having over 100,000 people between Twitter/Facebook, I would say one of my frustrations is getting too many Chat Messages on Facebook. I could turn them off but I do get lots of leads and sales from Chat.
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    • Profile picture of the author Yogi Golle
      You're right, it should be all about adding value and building relationships, but if someone is addressing a need and offers a solution in the form of recommendations, then I think it is appropriate.

      Originally Posted by glynlafferty View Post

      Social site marketing is not for forcing offers down peoples throat and spamming the networks. These sites are best used to build relationships with people to help in the future or to JV with at some stage and not for spam.

      I get really pissed when people spam these site.
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      http://envisionedsystems.com - Web 2.0 for your business
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  • Profile picture of the author Louise Green
    For me, time is the biggest problem.

    I don't like using automated software, so finding the time to post on social networks on a regular basis doesn't factor into my plans too much.
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    • Profile picture of the author Adam Nolan
      Managing client expectations... I over-deliver too much.
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  • Profile picture of the author Delta223
    Managing your time and productivity?
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    .

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    • Profile picture of the author Yogi Golle
      Yes, Delta223,
      Time Management and Productivity is an inportant issue in any internet marketing area, even more so with Social Media, because of the volume of connections and messages, which can multiply.
      Prioritization and effective ToDo Lists and planning as well as focused goals.

      Also, if you can streamline repetitive tasks, that can potentially boost your productivity significantly.

      Here is a neat piece of software that can automate virtually any repetitive task on your computer WinAutomation - Windows Automation Software & Macro Recorder - Windows Scripting - Automate and Schedule Windows tasks
      If you take advantage of the 30 day free trial you have a month to automate you most common tasks, for example twitter updates, logging into your regular forums, filling out forms etc.

      Cheers,
      Yogi

      Originally Posted by Delta223 View Post

      Managing your time and productivity?
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      • Profile picture of the author IsGabeW
        Creating posts which stand out from the competition...effectively engaging users...reducing the amount of time to use social media...
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  • Profile picture of the author Robert Bleach
    I guess my biggest problem would be not having a Facebook account. And no, I'm not joking. I can't bring myself to do it.
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  • Profile picture of the author ladymd
    Measurement and managing expectations are big ones. Social media success is measured a lot differently than traditional marketing campaigns.
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  • Profile picture of the author easyincomeguide
    my biggest problem with social media is it takes a lot of time but result is uncertain. and if you don't know exactly what to do with your audience you are just wasting your time.

    my two cent
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  • Profile picture of the author fiverrfreak
    My biggest frustration or maybe challenge is time. I am not a fan of using software so i do almost everything manually. Sp creating contents and posts are a bit problematic for me.
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  • Profile picture of the author LisaSimpkins
    I would have to say..creating content is a challenge at times.I marketing other companies in the social media arena and creating good content that will bring them above the competition is very challenging.
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    • Profile picture of the author debra
      My biggest challenge?

      Being a full blown introvert. Don't get me wrong. I'm not a cranky introvert by any means but, becoming social out of the box petrifies me to no end. Some days I can do it; Most days I can't.
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  • Profile picture of the author hayfj2
    Many people suffer from wanting to

    1. Generate more targetted traffic
    2. Encouraging visitors to engage
    3. Maximising conversions

    I think are the 3 biggest problems, and one way round it is producing good content i.e. articles, pdfs, ppts, videos that help to demonstrte and showcase your skills, talent and expertise but also serves to qualify your target audience and encourage them to want your freebie available on your site.

    Document sharing sites like slideshare, docstoc and scribd are excellent for this.

    However, ensure the "freebie" further qualifies their need or "disqualifies" them...

    ..you dont want time wasters sucking your time and "interrupting your happiness"

    Hope that makes sense.
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