Does Social Media Marketing Work?
I know that the concentration of this forum is on conversion rates, so do any of you see decent conversions from social media outlets and traffic?
For example Facebook, Twitter, YouTube and now the new Google +?
How many fans, followers +1s, views, subscribers etc. do you have and how often do you market to them?
How do you market to them? What percentage is sales messages and other messages?
I think it all depends mainly on your audience. First of all, are they targeted people that have a genuine interest in your product or service? It also depends a lot on how you manage your social media accounts. If you spend a lot of time and efforts building up your social media audience, but don't market to them properly, then you are just wasting your time.
It is important to deliver a quality message to your following without becoming obtrusive and annoying like so many accounts become.
So to really take advantage of your social media audience, be sure to deliver a clear and concise message that most importantly converts!
Looking forward to hearing from some of you on this topic.
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