The Death of Email & The Rise of Social Media

12 years ago

Hi Williams

Email marketing still works. It's a good asset to have as affiliate or product creator. I'm planning to deal with it soon but a friend of mine is killing with it. Gurus are using it. It's their first arsenal.

Email marketing provides traffic on demand and when there is a product launch those who are dominating launch contest have huge lists.

It works!
-Jesisco

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WinstonTian

12 years ago

10 years down the road and you'll see the
sentence... "Social media is dead!"

Seriously, every medium has died tons of
times - but look back...

They haven't. Not even mailing has!

It doesn't make sense to say a source
where people are has "died".

Everything works - it just takes a different
approach from the usual... and that's also
normal, because times change.

You cannot expect things to go still...

So adapt! That's how marketers are made.

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honestim 12 years ago

Hey William

Completely agree with you! Email marketing is alive and kicking. We need not go far, just look at the big big launches we are seeing on the warrior forum. Most of these launches are built around email marketing campaigns. Yes chances are the hardware used to access the emails have changed drastically over the last few years. Today instead of a desktop PC, email are being accessed on ipads, mobiles, netbooks and what not, but that in no way takes away the credibility of email marketing.

Nice post, thanks for sharing!

Cheers
HonestIM
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williamstraus

12 years ago

Originally Posted by WinstonTian

10 years down the road and you'll see the
sentence... "Social media is dead!"

Seriously, every medium has died tons of
times - but look back...

Yup - some technologies have certainly died off on the Internet. I don't see people using Usenet newsgroups or ftp sites hosting a lot of software. And certainly the likes of Facebook & SMS have changed how we message each other.

But email will evolve and we need to keep up with the change.

After reading the research cited in that blog post I think it's important to make sure all my emails are mobile friendly and the sites I link to are also mobile friendly.

-Will

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WinstonTian

12 years ago

Originally Posted by williamstraus

Yup - some technologies have certainly died off on the Internet. I don't see people using Usenet newsgroups or ftp sites hosting a lot of software. And certainly the likes of Facebook & SMS have changed how we message each other.

But email will evolve and we need to keep up with the change.

After reading the research cited in that blog post I think it's important to make sure all my emails are mobile friendly and the sites I link to are also mobile friendly.

-Will

Most definitely!

There are big changes in the game, and
as marketers, we're going to need to
keep up.

For example, Google itself has completely
WARPED the way people read...

Back then, we scanned in larger "bytes"...

This time, we have far greater ADD than
before. We scan in smaller bytes and
have a shorter attention span...

We speed-read, and zoom in on certain
keywords extremely fast.

That's why it's getting harder!

Cheers,
Winston Tian

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Noel Cunningham

12 years ago

Hi William,

I agree that email marketing is here for the forseeable future and is a big asset to any business. All the big companies use email marketing so why not us?

Guest blogging is an awesome way of building authority and a following in your niche. Send out an email once a week to notify of a new post and you'll further build the relationship you have with your list.

Cheers.

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Cash37

12 years ago

Email will never die. Too many people with Blackberry and iphones.

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khanhkunt

12 years ago

Hi,
I thought so, to convince customers to buy products, we must first build trust. To do that, to build the list. Set up an email marketing campaign on this list.
Back to building list, the most effective way is to create a squeeze page. Attract traffic to the squeeze page with blog comments is a good way, but perhaps should adopt various methods to optimize efficiency.
It is my opinion

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paul nicholls

12 years ago

theres no surprise there

email marketing is alive and kicking

there sometimes may be ways of getting people to use better email addresses ie like the ones they use for facebook and stuff, but thats a whole different story

but the main thing is that email marketing is certainly still super effective if done properly

its still one of the best ways to very high conversions and wont be going anywhere any time soon

so the next time someone makes a "email marketing is dead" thread just laugh and swiftly move on and ignore it :-)

paul

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funkynassau

12 years ago

Thank you for your post, I am really going to delve into this. I think my personal problem is I really hate emails trying to sell me something. I delete them, often dont read them at all, or even partly. So I think my own personal reaction to emails selling something is that other people must feel the same way. Well, no they dont. Sure some will be like me but it seems like many are fine with the concept. I guess I need to adjust my thinking.

Our small biz is myself, husband and son, and we are working on developing a blog which would tie in with our paint chip repair kits and would link back to our site and hopefully get us more sales.

I appreciate you posting this and the link.

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williamstraus

12 years ago

Originally Posted by funkynassau

Thank you for your post, I am really going to delve into this. I think my personal problem is I really hate emails trying to sell me something. I delete them, often dont read them at all, or even partly. So I think my own personal reaction to emails selling something is that other people must feel the same way. Well, no they dont. Sure some will be like me but it seems like many are fine with the concept. I guess I need to adjust my thinking.

Our small biz is myself, husband and son, and we are working on developing a blog which would tie in with our paint chip repair kits and would link back to our site and hopefully get us more sales.

I appreciate you posting this and the link.

Yes - I hate getting emails too which is what turned me off initially. But I started paying attention to my girlfriend's online habits and saw that she really was influenced by email.

- She loves Groupon. Can't get enough of the daily deals.
- She subscribes to a guy who sends articles and video blogs on caring for parakeets - she'd buy anything from the guy
- She's also on several fashion lists where she's sent info of what's on sale

Pretty powerful stuff. Not everyone thinks like us jaded marketers.

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Campaignmarket

12 years ago

Social media is strong - no doubt!

Email certainly lives - and to my knowledge is doing pretty good!

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Jammy

12 years ago

Email marketing is alive and well... and so is pretty much everything that Gurus tell you isn't working anymore.

Have you noticed that Gurus tell you such-and-such isn't working but their system that you must buy is?

hmmmm, says it all really.

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Certitude

12 years ago

If e-mail is dead why are all the gurus still using it?

Telling everyone something is dead is just a ploy to get us to change our focus and buy a course on the latest thing be it social or something else.

Fear is a powerful motivator!

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MarketingNinjah

Banned 12 years ago

[DELETED]

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bestfin1 12 years ago

We've try to stick with whatever helps and eMail marketing has worked very well for us however it's not always easy to populate a winning email list and the results don't just happen overnight.
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Jim Nariel

12 years ago

As everybody has suggested Email marketing is certainly not dead. If it was all our lists would be useless.

However I do believe that email marketing has taken a peek and gone slightly off the boil. I mean it is a little less effective than is use to be a couple of years ago. I think that people have received so much spammy stuff that they are very particular to how much time they take over any particular email these days

Therefore I believe that it is more than important than ever to build the best relationship as you can with your list so that your emails are taken as seriusly as possible

However email marketing is still profitable

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williamstraus

12 years ago

Originally Posted by Jim Nariel

As everybody has suggested Email marketing is certainly not dead. If it was all our lists would be useless.

However I do believe that email marketing has taken a peek and gone slightly off the boil. I mean it is a little less effective than is use to be a couple of years ago. I think that people have received so much spammy stuff that they are very particular to how much time they take over any particular email these days

Jim check out the blog post in my first message and see the research cited. Turns out people trust email more than social media!

Email is actually still growing.

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Jim Nariel

12 years ago

Originally Posted by williamstraus

Jim check out the blog post in my first message and see the research cited. Turns out people trust email more than social media!

Email is actually still growing.

Well hey looks like you are right - thanks for pointing this out

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azmanar

12 years ago

Hi,

There would always be a rise and fall of everything.

The fall is not "dropping dead" but rather stabilizing to a plateau.

I have so far avoided Social Media for personal discourse and correspondence. I prefer the more private nature of one-to-one email.

My main concerns about Social Media are risks to Privacy & Security.

Seriously, Social Media is useful for business development and social networking as well as sharing general matters only.

Tread with extreme caution, though. Or otherwise strategic matters, business secrets and embarrassing moments would be leaked and become viral world-wide. It could be severely detrimental to the "victim", even if it is a FUN and EXCITING share to others.

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sdessensm

12 years ago

Today, most people rely or depend on social media sites more when it comes to promote businesses online or stay connected with friends, colleagues and others. However, this does not mean that we are ignoring emails. Are we? I regularly check my Inbox to get updates or news. I believe almost everyone does the same. This proves email is not dead. May be its usages have decreased. Social media sites are the latest form of communication. So, enjoy the new one with full respect to its predecessor.

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David Neale

12 years ago

What Gurus say email is dead?

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robingg14

12 years ago

I dunno... no method can replace another method really... apples and oranges. Probably anything works if it's done cleverly and compellingly enough don't you think?

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JimDucharme

12 years ago

At the recent MediaPost Email Insiders Summit in Florida, this whole discussion was put to bed. Those who push the message that email is dead have an agenda -- to promote another channel.

The fact that they miss is that email is social! Anytime two humans interact, it's a social interaction.

You can't even sign up for FB or Twitter or any other network without an email address and both those entities have increased, not decreased their email updates.

In fact, email was the first online social channel.

It's a waste of time to fret about one network dominating another. Think more about communicating effectively across multilple channels. We marketers may be pulling our hair out worrying about what is and isn't the "in" channel, but I assure you, customers could care less -- they're more concerned about the value of the message regardless of the channel it arrives via.

Regards,
jim

PS: I should also mention that far from killing email (in favour of SMS for example) mobile seems to be reinvigorating it in a big way.

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prismkuet

12 years ago

Social networks are doing very well and effective as well but I don't think that can really replace email. The appeal of email marketing is still as it was. Instead of giving up one to take another, I like to take both if possible. Social networks opened a big door but not stopped another door that is email.

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E. Brian Rose

12 years ago

Every year, some new hotshot tells the world that email marketing is dying. Apparently, it has been dying since 1998. It must be a very strange illness that makes it bigger before it starts to deteriorate.

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Mike Hill

12 years ago

Us as marketers have to take our emotions out of it and realize that email marketing is a strong form of communication. If people really want to hear from us and get our ideas, tips and strategies then they will use a good email address.

Like others have also said above... millions and millions of cell phone users have connected their home email address right to their phone so no matter where they are they get their emails instantly.

Funny thing is when your phone makes that "bling" sound to alert you of a new email you're automatically wanting to check it just to see what it is and who it's from.

My wife spends a ton of money at The Body Shop and every Sunday there goes her phone with a new email from them. Most times she ends up buying something on sale... LOL

Email marketing is far from dead ... it will never die ... it's just one's approach that needs a little work!

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David Sneen

12 years ago

Email marketing from a trusted source works. What you want to be is become that trusted source.

People open their email every day. If they open yours, you have a chance!

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danfac2012 12 years ago

Emails are vital to businesses worldwide and I think there isn't any other form of communications that can replace it at least for the next 100 years? :confused:
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