Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Profile picture of the author David Braybrooke by David Braybrooke Posted: 09/19/2012
This article fascinated me! Marketing Trends for 2013 and beyond 2013 INSIDE A MARKETING MIND: BLOG BY GARETH CASE

Why am I ALWAYS being told to 'grow an email list' then!!???
#2013 #email #extinctions #list #marketing #media #reigns #social #trends

  • Profile picture of the author icoachu
    icoachu
    Social media send decent traffic but people shouldn't limit themselves to those sources. The key is to build a massive traffic river from many small streams. Also, nothing COMES CLOSE to email's power to turn TEMPORARY traffic into a PERMANENT pool of message recipients (of course, many opt out but the pool remains as you replenish it constantly.)
  • Profile picture of the author JoeyXoto
    JoeyXoto
    Hey cool article, however I don't know if I really agree.

    "Goodbye E-Mail (well, almost)" ; exactly; well almost.

    Facebook is never, EVER going to replace Email, neither is any other social platform IMO. Businesses will always need a professional platform to communicate. B2B companies need ways of communicating in a fast efficient matter daily; videos and social media isn't the way forward for that. (I no it's based on consumer marketing, but still.) So you might say "well we can have a professional social network then?" Nope, tried and tested and we still use Emails to this day (Linked In).

    Maybe in 5-10 years something different might come along, but email marketing is a beast and still works very much so today like it did 5 years ago, and will do in 5 years. Everything is a numbers game really; if you have a 20,000 person list, your always going to make sales - if not with the first OTO, maybe the 2nd.

    Just an opinion though. What do I no!
  • Profile picture of the author Manie Amari
    Manie Amari
    Originally Posted by JoeyXoto View Post

    Everything is a numbers game really; if you have a 20,000 person list, your always going to make sales - if not with the first OTO, maybe the 2nd.
    I agree, however, for those newcomers believing that bigger is better it really is not in regards to email marketing.

    It's all about the relationships and the connection you build with your list.

    A marketer with a 2,000 list size could make a lot more income with his/her list than another marketer with a 20,000 list size.

    For exmaple the latter could make 1,000 for a $47 product and make close 50K, however the former could make 500 (half) sales for a $497 product and make 250K.


    Just my 2 cents (or pence for you brits)


    Manie
  • Profile picture of the author Rus Sells
    Rus Sells
    Says the expert who has a blog on wordpress. Hmm. I can't agree with the author. Nothing beats a well engaged, targeted email list.
  • Profile picture of the author Michael Shook
    Michael Shook
    Here is the most important line in this article:

    "In my opinion, the future of successful marketing lies in the hands of social media. . . "

    The rest of the article is stats from the past, and guesses about the future.
  • Profile picture of the author ExRat
    ExRat
    Hi David,

    Originally Posted by David Braybrooke View Post

    This article fascinated me! Marketing Trends for 2013 and beyond 2013 « INSIDE A MARKETING MIND: BLOG BY GARETH CASE

    Why am I ALWAYS being told to 'grow an email list' then!!???
    It's not complicated - growing an email list is a good advice to give.

    For example, I saw this quote recently on a blog which you yourself may be familiar with -

    Luckily for us, money making opportunities on the Internet are growing in number all the time.
    The internet is full of different opportunities and differing opinions. Is it any surprise that some people end up confused when there are so many different opportunities and opinions?

    Some (many) people choose to frame their opinions in a way which suggests that the growth of one thing has to mean the death of another.

    They're just seeking attention and attempting to brand themselves as a thought leader, which of course (confusingly) is the only sensible approach. They're often making statements which are misleading or based on false assumptions, for a variety of reasons.

    For example, in the article you linked to the author says -

    Our customers (on the whole) are social, so we must be also.
    I think it depends what market you are in. I know of many markets where the customers are totally 'unsocial' when it comes to making purchases on the internet and so they should be.

    If you take each article, comment or opinion online literally and as gospel truth (including mine) then you will end up confused by the inevitable mass of contradictions.

    Everyone on the internet apparently 'knows the secret', 'has the answers', as well as 'the secret formula' and is just about to tell you 'why you are failing'. The internet is approximately 3% useful and 97% nonsense - therefore the only skill that really counts when seeking information is the ability to quickly sift through haystacks of dross to find a few needles of useful stuff.

    Hope this helps.
  • Profile picture of the author MarketingMinded
    MarketingMinded
    Articles like this are laughable.

    Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

    Email > Social Media
  • Profile picture of the author JDIZM
    JDIZM
    Originally Posted by MarketingMinded View Post

    Articles like this are laughable.

    Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

    Email > Social Media
    Exactly, I was just about to say the same thing. Every single website requires an email to login and until that changes people are still going to read those messages. You just need to make sure you get the message to the right inbox.
  • Profile picture of the author David Braybrooke
    David Braybrooke
    Originally Posted by MarketingMinded View Post

    Articles like this are laughable.

    Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

    Email > Social Media
    Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.
  • Profile picture of the author MarketingMinded
    MarketingMinded
    Originally Posted by David Braybrooke View Post

    Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.
    People are becoming increasingly immune to ALL content. It's a commodity.

    The one thing that people will never become immune to? remarkable content

    Remarkable (Value) is a universal currency that everyone recognizes no matter the medium. Crap will always be crap. You can't generalize email or anything like that for that matter.
  • Profile picture of the author David Braybrooke
    David Braybrooke
    Originally Posted by MarketingMinded View Post

    People are becoming increasingly immune to ALL content. It's a commodity.

    The one thing that people will never become immune to? remarkable content

    Remarkable (Value) is a universal currency that everyone recognizes no matter the medium. Crap will always be crap. You can't generalize email or anything like that for that matter.
    Email has had longer to establish its 'spam' reputation. Unsubscribing from multiple lists can be tiresome and ongoing. Facebook and Twitter and other social media? Unfriend, block, delete. Simple.
  • Profile picture of the author David Braybrooke
    David Braybrooke
    Here is another page to consider. I'm still undecided overall but am happy to be persuaded. It
  • Profile picture of the author Michael Shook
    Michael Shook
    Originally Posted by David Braybrooke View Post

    Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.
    Perhaps your experience is not typical for most people. I am not finding this at all with my email lists. On occasion, not too often, though, I get people thanking me for sending them to buy a product I am recommending.

    But I don't think that means that everybody is thanking me for sending them emails.

    If you like social media, fine, have at it. But this article you are citing states specifically that it is the author's opinion, nothing more. He's got some reports of figures, but until you take a survey or a statistically significant group of people, as to what their habits are, you don't really have anything except some guy's opinion he wrote in February.
  • Profile picture of the author Thomas Michal
    Thomas Michal
    Email dead? yeah... ok.

    Read this Is Email Dead?
  • Profile picture of the author sadneck
    sadneck
    Because it works buddy...

    My list is a decent size, and whether I am sending out a notification on a webinar, OR a new product, I always get a good response.

    I will grow my list forever and I treat those guys like gold, (I cry when one leaves me.)

    If you want, I'll post a picture of the tears....

    Andrew

    Originally Posted by David Braybrooke View Post

    This article fascinated me! Marketing Trends for 2013 and beyond 2013 « INSIDE A MARKETING MIND: BLOG BY GARETH CASE

    Why am I ALWAYS being told to 'grow an email list' then!!???

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