Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

by 15 comments
This article fascinated me! Marketing Trends for 2013 and beyond 2013 « INSIDE A MARKETING MIND: BLOG BY GARETH CASE

Why am I ALWAYS being told to 'grow an email list' then!!???
#social networks #2013 #email #extinctions #list #marketing #media #reigns #social #trends
  • Profile picture of the author icoachu
    Social media send decent traffic but people shouldn't limit themselves to those sources. The key is to build a massive traffic river from many small streams. Also, nothing COMES CLOSE to email's power to turn TEMPORARY traffic into a PERMANENT pool of message recipients (of course, many opt out but the pool remains as you replenish it constantly.)
  • Profile picture of the author JoeyXoto
    Hey cool article, however I don't know if I really agree.

    "Goodbye E-Mail (well, almost)" ; exactly; well almost.

    Facebook is never, EVER going to replace Email, neither is any other social platform IMO. Businesses will always need a professional platform to communicate. B2B companies need ways of communicating in a fast efficient matter daily; videos and social media isn't the way forward for that. (I no it's based on consumer marketing, but still.) So you might say "well we can have a professional social network then?" Nope, tried and tested and we still use Emails to this day (Linked In).

    Maybe in 5-10 years something different might come along, but email marketing is a beast and still works very much so today like it did 5 years ago, and will do in 5 years. Everything is a numbers game really; if you have a 20,000 person list, your always going to make sales - if not with the first OTO, maybe the 2nd.

    Just an opinion though. What do I no!
    • Profile picture of the author Manie Amari
      Originally Posted by JoeyXoto View Post

      Everything is a numbers game really; if you have a 20,000 person list, your always going to make sales - if not with the first OTO, maybe the 2nd.
      I agree, however, for those newcomers believing that bigger is better it really is not in regards to email marketing.

      It's all about the relationships and the connection you build with your list.

      A marketer with a 2,000 list size could make a lot more income with his/her list than another marketer with a 20,000 list size.

      For exmaple the latter could make 1,000 for a $47 product and make close 50K, however the former could make 500 (half) sales for a $497 product and make 250K.


      Just my 2 cents (or pence for you brits)


      Manie
  • Profile picture of the author Rus Sells
    Says the expert who has a blog on wordpress. Hmm. I can't agree with the author. Nothing beats a well engaged, targeted email list.
    • Profile picture of the author Michael Shook
      Here is the most important line in this article:

      "In my opinion, the future of successful marketing lies in the hands of social media. . . "

      The rest of the article is stats from the past, and guesses about the future.
  • Profile picture of the author MarketingMinded
    Articles like this are laughable.

    Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

    Email > Social Media
    • Profile picture of the author JDIZM
      Originally Posted by MarketingMinded View Post

      Articles like this are laughable.

      Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

      Email > Social Media
      Exactly, I was just about to say the same thing. Every single website requires an email to login and until that changes people are still going to read those messages. You just need to make sure you get the message to the right inbox.
    • Profile picture of the author David Braybrooke
      Originally Posted by MarketingMinded View Post

      Articles like this are laughable.

      Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

      Email > Social Media
      Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.
  • Profile picture of the author Thomas Michal
    Email dead? yeah... ok.

    Read this Is Email Dead?
  • Profile picture of the author sadneck
    Because it works buddy...

    My list is a decent size, and whether I am sending out a notification on a webinar, OR a new product, I always get a good response.

    I will grow my list forever and I treat those guys like gold, (I cry when one leaves me.)

    If you want, I'll post a picture of the tears....

    Andrew

    Originally Posted by David Braybrooke View Post

    This article fascinated me! Marketing Trends for 2013 and beyond 2013 « INSIDE A MARKETING MIND: BLOG BY GARETH CASE

    Why am I ALWAYS being told to 'grow an email list' then!!???

Next Topics on Trending Feed