Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Social Media
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 19th September 2012, 04:45 AM   #1
Advanced Warrior
War Room Member
 
David Braybrooke's Avatar
 
Join Date: 2012
Location: The Earth.
Posts: 713
Thanks: 963
Thanked 435 Times in 311 Posts
Default Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

This article fascinated me! Marketing Trends for 2013 and beyond 2013 INSIDE A MARKETING MIND: BLOG BY GARETH CASE

Why am I ALWAYS being told to 'grow an email list' then!!???

"The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
David Braybrooke is offline   Reply With Quote
Unread 19th September 2012, 04:52 AM   #2
Success is a Choice
War Room Member
 
icoachu's Avatar
 
Join Date: 2012
Posts: 881
Thanks: 23
Thanked 129 Times in 110 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Social media send decent traffic but people shouldn't limit themselves to those sources. The key is to build a massive traffic river from many small streams. Also, nothing COMES CLOSE to email's power to turn TEMPORARY traffic into a PERMANENT pool of message recipients (of course, many opt out but the pool remains as you replenish it constantly.)

icoachu is offline   Reply With Quote
Unread 19th September 2012, 04:53 AM   #3
Online Entrepreneur
War Room Member
 
JoeyXoto's Avatar
 
Join Date: 2012
Location: London
Posts: 187
Thanks: 1
Thanked 63 Times in 48 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Hey cool article, however I don't know if I really agree.

"Goodbye E-Mail (well, almost)" ; exactly; well almost.

Facebook is never, EVER going to replace Email, neither is any other social platform IMO. Businesses will always need a professional platform to communicate. B2B companies need ways of communicating in a fast efficient matter daily; videos and social media isn't the way forward for that. (I no it's based on consumer marketing, but still.) So you might say "well we can have a professional social network then?" Nope, tried and tested and we still use Emails to this day (Linked In).

Maybe in 5-10 years something different might come along, but email marketing is a beast and still works very much so today like it did 5 years ago, and will do in 5 years. Everything is a numbers game really; if you have a 20,000 person list, your always going to make sales - if not with the first OTO, maybe the 2nd.

Just an opinion though. What do I no!

Are You A Struggling Newbie Trying To Make Money Online? If You're Not...
> DON'T CLICK THIS LINK <

JoeyXoto is offline   Reply With Quote
Unread 19th September 2012, 07:52 AM   #4
Foul mouth marketer...
War Room Member
 
Manie Amari's Avatar
 
Join Date: 2010
Location: London/United Kingdom
Posts: 537
Thanks: 103
Thanked 162 Times in 121 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Quote:
Originally Posted by JoeyXoto View Post
Everything is a numbers game really; if you have a 20,000 person list, your always going to make sales - if not with the first OTO, maybe the 2nd.
I agree, however, for those newcomers believing that bigger is better it really is not in regards to email marketing.

It's all about the relationships and the connection you build with your list.

A marketer with a 2,000 list size could make a lot more income with his/her list than another marketer with a 20,000 list size.

For exmaple the latter could make 1,000 for a $47 product and make close 50K, however the former could make 500 (half) sales for a $497 product and make 250K.


Just my 2 cents (or pence for you brits)


Manie


This will NOT be up for long. Get it now whilst You still can. Btw it's FREE...
Manie Amari is offline   Reply With Quote
Unread 19th September 2012, 08:28 AM   #5
learntoconvert.com RANK!!
War Room Member
 
Join Date: 2009
Posts: 3,848
Blog Entries: 6
Thanks: 1,436
Thanked 1,811 Times in 985 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Says the expert who has a blog on wordpress. Hmm. I can't agree with the author. Nothing beats a well engaged, targeted email list.

Rus Sells is online now   Reply With Quote
Unread 19th September 2012, 12:16 PM   #6
Senior Warrior Member
War Room Member
 
Michael Shook's Avatar
 
Join Date: 2008
Location: California Desert
Posts: 2,303
Blog Entries: 14
Thanks: 677
Thanked 483 Times in 419 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Here is the most important line in this article:

"In my opinion, the future of successful marketing lies in the hands of social media. . . "

The rest of the article is stats from the past, and guesses about the future.





Michael Shook is offline   Reply With Quote
Unread 19th September 2012, 12:57 PM   #7
Dare To Be Different
War Room Member
 
ExRat's Avatar
 
Join Date: 2005
Location: U.K.
Posts: 9,148
Thanks: 1,574
Thanked 3,116 Times in 1,201 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Hi David,

Quote:
Originally Posted by David Braybrooke View Post
This article fascinated me! Marketing Trends for 2013 and beyond 2013 INSIDE A MARKETING MIND: BLOG BY GARETH CASE

Why am I ALWAYS being told to 'grow an email list' then!!???
It's not complicated - growing an email list is a good advice to give.

For example, I saw this quote recently on a blog which you yourself may be familiar with -

Quote:
Luckily for us, money making opportunities on the Internet are growing in number all the time.
The internet is full of different opportunities and differing opinions. Is it any surprise that some people end up confused when there are so many different opportunities and opinions?

Some (many) people choose to frame their opinions in a way which suggests that the growth of one thing has to mean the death of another.

They're just seeking attention and attempting to brand themselves as a thought leader, which of course (confusingly) is the only sensible approach. They're often making statements which are misleading or based on false assumptions, for a variety of reasons.

For example, in the article you linked to the author says -

Quote:
Our customers (on the whole) are social, so we must be also.
I think it depends what market you are in. I know of many markets where the customers are totally 'unsocial' when it comes to making purchases on the internet and so they should be.

If you take each article, comment or opinion online literally and as gospel truth (including mine) then you will end up confused by the inevitable mass of contradictions.

Everyone on the internet apparently 'knows the secret', 'has the answers', as well as 'the secret formula' and is just about to tell you 'why you are failing'. The internet is approximately 3% useful and 97% nonsense - therefore the only skill that really counts when seeking information is the ability to quickly sift through haystacks of dross to find a few needles of useful stuff.

Hope this helps.



Roger Davis


Last edited by ExRat; 19th September 2012 at 12:58 PM. Reason: quoted the wrong post.....doh!
ExRat is offline   Reply With Quote
Unread 19th September 2012, 01:00 PM   #8
HyperActive Warrior
 
Join Date: 2011
Location: NYC
Posts: 342
Thanks: 36
Thanked 55 Times in 43 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Articles like this are laughable.

Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

Email > Social Media

MarketingMinded is offline   Reply With Quote
Unread 19th September 2012, 01:05 PM   #9
Smooth Operator
War Room Member
 
Join Date: 2011
Posts: 134
Thanks: 15
Thanked 14 Times in 14 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Quote:
Originally Posted by MarketingMinded View Post
Articles like this are laughable.

Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

Email > Social Media
Exactly, I was just about to say the same thing. Every single website requires an email to login and until that changes people are still going to read those messages. You just need to make sure you get the message to the right inbox.
doped123 is offline   Reply With Quote
Unread 19th September 2012, 06:09 PM   #10
Advanced Warrior
War Room Member
 
David Braybrooke's Avatar
 
Join Date: 2012
Location: The Earth.
Posts: 713
Thanks: 963
Thanked 435 Times in 311 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Quote:
Originally Posted by MarketingMinded View Post
Articles like this are laughable.

Answer this, if social media is going to "kill" email then how do they all require your email when you sign up?

Email > Social Media
Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.

"The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
David Braybrooke is offline   Reply With Quote
Unread 19th September 2012, 06:46 PM   #11
HyperActive Warrior
 
Join Date: 2011
Location: NYC
Posts: 342
Thanks: 36
Thanked 55 Times in 43 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Quote:
Originally Posted by David Braybrooke View Post
Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.
People are becoming increasingly immune to ALL content. It's a commodity.

The one thing that people will never become immune to? remarkable content

Remarkable (Value) is a universal currency that everyone recognizes no matter the medium. Crap will always be crap. You can't generalize email or anything like that for that matter.

MarketingMinded is offline   Reply With Quote
Unread 19th September 2012, 06:56 PM   #12
Advanced Warrior
War Room Member
 
David Braybrooke's Avatar
 
Join Date: 2012
Location: The Earth.
Posts: 713
Thanks: 963
Thanked 435 Times in 311 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Quote:
Originally Posted by MarketingMinded View Post
People are becoming increasingly immune to ALL content. It's a commodity.

The one thing that people will never become immune to? remarkable content

Remarkable (Value) is a universal currency that everyone recognizes no matter the medium. Crap will always be crap. You can't generalize email or anything like that for that matter.
Email has had longer to establish its 'spam' reputation. Unsubscribing from multiple lists can be tiresome and ongoing. Facebook and Twitter and other social media? Unfriend, block, delete. Simple.

"The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
David Braybrooke is offline   Reply With Quote
Unread 19th September 2012, 07:07 PM   #13
Advanced Warrior
War Room Member
 
David Braybrooke's Avatar
 
Join Date: 2012
Location: The Earth.
Posts: 713
Thanks: 963
Thanked 435 Times in 311 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Here is another page to consider. I'm still undecided overall but am happy to be persuaded. It

"The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
David Braybrooke is offline   Reply With Quote
Unread 19th September 2012, 07:15 PM   #14
Senior Warrior Member
War Room Member
 
Michael Shook's Avatar
 
Join Date: 2008
Location: California Desert
Posts: 2,303
Blog Entries: 14
Thanks: 677
Thanked 483 Times in 419 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Quote:
Originally Posted by David Braybrooke View Post
Point taken, but I find that my email is so overloaded with postings that I automatically do my own filtering and ignore most emails. I'm arguing that people in general are becoming increasingly immune to email content. Feel free to disagree.
Perhaps your experience is not typical for most people. I am not finding this at all with my email lists. On occasion, not too often, though, I get people thanking me for sending them to buy a product I am recommending.

But I don't think that means that everybody is thanking me for sending them emails.

If you like social media, fine, have at it. But this article you are citing states specifically that it is the author's opinion, nothing more. He's got some reports of figures, but until you take a survey or a statistically significant group of people, as to what their habits are, you don't really have anything except some guy's opinion he wrote in February.





Michael Shook is offline   Reply With Quote
Unread 19th September 2012, 07:18 PM   #15
Advanced Warrior
War Room Member
 
Thomas Michal's Avatar
 
Join Date: 2010
Location: Minneapolis, MN
Posts: 811
Thanks: 88
Thanked 274 Times in 137 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Email dead? yeah... ok.

Read this Is Email Dead?
Thomas Michal is offline   Reply With Quote
Unread 20th September 2012, 07:14 PM   #16
HyperActive Warrior
War Room Member
 
sadneck's Avatar
 
Join Date: 2011
Posts: 149
Thanks: 137
Thanked 33 Times in 26 Posts
Default Re: Marketing trends for 2013 & beyond. Email list extinctions as social media reigns!

Because it works buddy...

My list is a decent size, and whether I am sending out a notification on a webinar, OR a new product, I always get a good response.

I will grow my list forever and I treat those guys like gold, (I cry when one leaves me.)

If you want, I'll post a picture of the tears....

Andrew

Quote:
Originally Posted by David Braybrooke View Post
This article fascinated me! Marketing Trends for 2013 and beyond 2013 INSIDE A MARKETING MIND: BLOG BY GARETH CASE

Why am I ALWAYS being told to 'grow an email list' then!!???

THE BITCOIN BOSS WSO PACKAGE
Special Launch Price!
sadneck is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Social Media

Bookmarks

Tags
2013, email, extinctions, list, marketing, media, reigns, social, trends

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 12:10 PM.